VideoAmp Empowers Advertisers with Cloud-Native Measurement Using Privacy-Enhancing Controls with AWS Clean Rooms

VideoAmp, a leading media measurement company transforming advertising, announced an expanded relationship with Amazon Web Services (AWS) to offer privacy-enhanced, cloud-native measurement solutions on AWS Clean Rooms. By running VideoAmp’s proprietary measurement capabilities on AWS Clean Rooms, advertisers and their partners can gain deeper, faster, cross-platform insights into audience behavior and campaign performance, without revealing underlying data between each other.

With an evolving media landscape requiring accurate, privacy-safe solutions that are scalable and reliable, the need for advertisers to find better approaches to how they quantify impact has never been greater.

VideoAmp is a platform that allows advertisers and publishers to measure how their media campaigns are performing across platforms—tracking metrics like audience reach, frequency, conversions, and return on ad spend—while optimizing campaigns in-flight and transacting on trusted data. AWS Clean Rooms is a fully managed analytics service that enables companies and their partners to easily and securely collaborate on their collective datasets, all without revealing one another’s underlying data. VideoAmp leverages AWS Clean Rooms to run its proprietary measurement methodology, allowing advertisers and publishers to extract insights and analyze media performance and audience insights through a controlled environment without revealing source data. AWS Clean Rooms capabilities help VideoAmp unlock expanded reach of its proprietary clean room methodology, including cross-platform reach and frequency measurement, campaign attribution, and custom analytics—all on AWS’s trusted and secure, cloud-scalable environment.

Pairing VideoAmp’s proprietary methodology with AWS Clean Rooms enables advertisers and publishers to unlock insights without compromising their commitments to privacy or ability to control their data.

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“Our expanded measurement offering with AWS Clean Rooms allows us to bring VideoAmp’s proprietary measurement capabilities directly to where our clients’ data already lives—on a secure, cloud-native environment,” said Tony Fagan, Chief Technology Officer at VideoAmp. “The result is faster, more actionable insights and more efficient campaigns for our customers. This is a significant step forward in making clean room-native measurement the new industry-leading standard.”

“VideoAmp has been an exceptional customer in advancing privacy-enhanced measurement use cases in AWS Clean Rooms. Their investment in running proprietary methodology on AWS Clean Rooms will potentially deliver improved performance metrics to customers,” said Eric Saccullo, Senior Business Development Manager, Applied AI Solutions for Advertising & Marketing at AWS. “Increasing measurement use cases on AWS Clean Rooms signals an emerging industry trend where publishers and advertisers can securely analyze granular datasets in collaboration with measurement providers like VideoAmp, leading to enhanced privacy and insights.”

SOURCE: VideoAMP