Wunderkind Unveils Wunderkind Analytics & WunderkindAI to Elevate Performance Marketing

Wunderkind, a leader in performance marketing and identity, has introduced Wunderkind Analytics and WunderkindAI as part of its Autonomous Marketing Platform. This integrated solution enables thousands of retail brands to measure, optimize, and enhance customer experiences, driving revenue growth through high-engagement channels such as triggered emails, text messages, and more.

Wunderkind Analytics

Wunderkind Analytics is an always-on application designed to simplify performance analysis. With self-service, real-time dashboards, curated insights, interactive visualizations, and performance comparisons, brands gain deeper visibility and control over their revenue-driving marketing efforts. These tools empower businesses to measure, understand, and refine their strategies with less reliance on Wunderkind’s support teams.

“We rely on Wunderkind Analytics to check in on our performance constantly, and it’s one of the first things I do as part of my morning routine,” said Ben Gilbert, Director of Marketing Technology for At Home. “The intuitive dashboards make it simple for our own team to spot trends and take action quickly, and it’s been a huge advantage in pulling the insights we need while keeping leadership in the loop and tracking against our growth goals.”

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WunderkindAI

The driving force behind the Autonomous Marketing Platform, WunderkindAI empowers brands with advanced AI-driven capabilities to enhance audience targeting, content creation, and predictive analytics. Key features include:

• Precision audience segmentation using purchase propensity modeling and product affinity analysis to drive higher conversions.
• AI-enhanced content creation that aligns with brand identity while leveraging AI Abandonment and AI Catalog to automate send-time and channel selection.
• Predictive analytics that refine outreach strategies by forecasting user behavior, maximizing engagement, and increasing revenue.

These AI-powered capabilities, powered by agentic AI, shift marketing beyond static campaigns to continuously evolving, adaptive experiences that dynamically respond to consumer behaviors in real time.

“While AI is driving the next phase of autonomous marketing, it’s also a perfect example of ‘garbage in, garbage out’,” said Bill Ingram, CEO at Wunderkind. “That’s why retailers are looking to Wunderkind to lead the way. Our proprietary Identity Network is the perfect foundation of first-party data to layer AI onto and take performance to the next level.”

WunderkindAI and Wunderkind Analytics are the latest advancements in Wunderkind’s Autonomous Marketing Platform, which leverages adaptive learning and AI-driven decisioning to help marketers optimize and report on customer interactions that drive revenue. Each year, Wunderkind generates more than $5 billion in directly attributable revenue for brands like Perry Ellis, HelloFresh, and others.

Expanding AI-Powered Solutions with Build by Wunderkind

As Wunderkind continues to enhance AI-powered optimization and self-service capabilities, it is also expanding how brands implement and scale performance solutions with Build by Wunderkind. This API-first offering integrates seamlessly into a brand’s existing marketing and technology stack, ensuring AI-driven decisioning and personalization align with broader marketing strategies and investments. By offering greater control and flexibility, Build by Wunderkind empowers brands to maximize performance while maintaining strategic coherence.