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Aparna M A 172 posts 0 comments
Aparna is an enthralling and compelling storyteller with deep knowledge and experience in creating analytical, research-depth content. She is a passionate content creator who focuses on B2B content that simplifies and resonates with readers across sectors including automotive, marketing, technology, and more. She understands the importance of researching and tailoring content that connects with the audience.
If not writing, she can be found in the cracks of novels and crime series, plotting the next word scrupulously.
Personalized customer engagement is a key aspect of marketing nowadays. As marketers aim to improve their campaigns and reach a…
Customer Experience Automation: 7 Key Practices for Better Client Satisfaction
Customers nowadays expect seamless and personalized experiences across all touchpoints with a brand. A staggering 86% of buyers…
Top 10 Ways to Create an Impactful Sales Enablement Strategy
The sales team is one of the most crucial components of any company. Unfortunately, 42% of sales reps require more customer…
What is Campaign Optimization and Why is it Important?
As a marketer, your primary goal is to run effective campaigns that yield optimal results. According to a survey conducted by…
Top 6 Free Conversational Intelligence Software Reviewed for 2024
Conversational intelligence software is changing the game for businesses when it comes to customer engagement. With the help of…
Cookieless Advertising: What Does this Mean for Businesses? [6 Alternatives]
Cookieless advertising is challenging traditional methods of tracking user behavior. Earlier, these data were used to understand…
What is Agile Marketing? Everything You Need to Know in 2024
Agile marketing is an excellent marketing tactic to keep up with the dynamic needs of customers. This shift from traditional…
What is a Supply-Side Platform? A Definitive Guide
Marketers often face significant challenges connecting audiences to advertisers. With over $674 billion spent on advertising each…
Top 10 B2B Marketing Channels for Driving Sales in 2024
The marketing world is rapidly evolving, and businesses are constantly searching for effective B2B marketing channels to reach…
What is Martech? A Comprehensive Guide to Marketing Technology
Martech, aka marketing technology, is capturing massive attention. This buzzword hit 2,08,00,000 results on Google. The global…