Author
Nikhil Sonawane 48 posts 0 comments
Nikhil is a Tech Journalist at Martech360. He has 4+ years of technical expertise in drafting content strategies for various domains. His Commitment to ongoing learning and improvement helps him to deliver thought-provoking insights and analysis on complex technologies and tools that are revolutionizing modern enterprises. He brings his eye for editorial detail and keen sense of language skills to every article he writes. If he is not working, he will be found on treks, walking in forests, or swimming in the ocean.
As consumer life cycles are increasingly becoming more complex, having scalable enterprise-grade digital experience platforms that…
8 Reason Why Marketers Should Collect First-Party Data
With the recent statement by Google that it plans to phase out the withdrawal of third-party cookies until further notice, CMOs…
5 Best Practises to Achieve Ad Revenue Optimization
Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…
Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web
Key Takeaways:
No Immediate Change: Third-party cookies on Chrome remain in use.
Privacy Sandbox Goals: Google aims to balance…
B2B Intent Data: Definition, Types, and Collection Strategies
Many businesses are seeking opportunities to have higher conversion rates and spend their marketing budgets wisely. If your…
A Comprehensive Guide to Content Management
Content management is a strategy of gathering, structuring, retrieving, and controlling website or organizational content.…
Top 9 Ways to Deliver Personalization in Customer Experience
Customers' expectations have changed dramatically. Clients today expect brands to offer personalization in customer experiences to…
11 Best CRM Data Management Practices
What is CRM Data Management?
The data that the customer relationship management (CRM) software gathers after each customer…
Contextual Targeting: Definition, Types, and Advantages
In the past, digital advertisers depended tremendously on behavioral targeting to display their ads, which used browser cookies.…
Overview of Generative AI in Marketing: Future Proofing MarTech Stack
Generative artificial intelligence (Gen AI) and its applications are still in the nascent stage. Business leaders are excited…