MarTech360 Interview With Rishi Mallik, SVP of Growth and Marketing at Workato Peter Jun 9, 2023 "There are countless unpredictable forces that can influence the success of an idea, and the only way to know whether one…
MarTech360 Interview With Dara A. Busch, CEO at 5W Public Relations Peter Jun 7, 2023 "5W was named after the five enduring questions of communications: who, what, where, when and why. While the industry has grown…
MarTech360 Interview With Heni Hazbay, Vice President of Marketing and Growth at Pipedrive Peter May 29, 2023 "We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…
MarTech360 Interview With Daniel Godoy, Global Programmatic Evangelist at Microsoft Advertising Peter May 25, 2023 "By using first-party data, marketers can unlock many personalization opportunities, such as tailoring their offers based on…
MarTech360 Interview With Florian K. Engel, Director of Customer Marketing at Aiven Peter May 24, 2023 "By incorporating customer feedback into decision-making processes, businesses show a commitment to meeting customer needs and…
MarTech360 Interview With Jason Lyman, Chief Marketing Officer at Customer.io Peter May 8, 2023 By taking a data-driven approach to decision-making, you can identify market trends and build conviction…
MarTech360 Interview With Harry Hanson-Smith, RVP at Dynamic Yield, Mastercard company Peter Apr 21, 2023 "In today’s world, personalisation must be omnichannel because digitally-savvy consumers expect it when they interact with a…
MarTech360 Interview With Briana Frank Vice President of Product & Design, IBM Cloud Peter Apr 19, 2023 "Cloud technologies have revolutionized the way our clients work, especially hybrid cloud. Hybrid cloud enables our clients to…
MarTech360 Interview With May Habib, Co-founder and CEO, Writer Peter Apr 11, 2023 "ChatGPT and generative AI are seemingly everywhere. There’s a lot of hype, and many unknowns about the future of the technology…