2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization

2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B) sector, announced its acquisition of StraightArrow Corporation, a leading provider of creative process outsourcing (CPO) with operations in Manila, Philippines.

Following a significant growth equity investment from Recognize Partners in March 2023, 2X’s acquisition of StraightArrow represents another milestone on the mission to disrupt the $850 billion US marketing services sector.

The need to transform the marketing operating model is accelerating in B2B as revenue leaders navigate a new-age marketer skill shortage, a customer journey that is increasingly anonymous, a marketing tech stack with greater importance but declining utilization, and a surge in customer acquisition cost. The Marketing Resource Paradox–the problem of not having enough budget, resources, or capacity to deliver the required levels of marketing impact–is compounded by a marketing investment climate that allows for less marketing resources while requiring more revenue impact.

Also Read: HubSpot to Acquire B2B Intelligence Leader, Clearbit

Both 2X and StraightArrow were created to solve these industry problems and to enable a marketing function that delivers elevated revenue impact at significantly less run cost. With the addition of StraightArrow, 2X expands its leadership position in the MaaS space, now with nearly 1,000 employees globally.

Founded in 2010 by Malaya Del Rosario and Haraya Del Rosario-Gust, StraightArrow provides offshore creative and B2B marketing support services to bring marketing strategy to life. With a focus on executing and refining operational processes and delivering world-class managed services, StraightArrow’s 200 specialists service a global roster of clients across the US, UK, and Australia.

StraightArrow operates in four service delivery time zones–US, UK/EMEA, APAC, and Australia–and features service capabilities including creative production, website development and modernization, creative technology management, inbound marketing, project management, and e-commerce. StraightArrow is also a HubSpot Partner and a Google-certified search, display, video, shopping, and apps partner.

“The best part of getting to know the 2X team is realizing that our organizations have a shared set of core values and have the same core purpose,” said Del Rosario-Gust. “We are both growth-minded category creators, incredibly focused on fostering a great place to work for our employees, and totally driven to provide a transformational outcome to our clients.”

SOURCE: GlobeNewswire