As marketers, we’re constantly scouring the digital landscape for new ways to profit from our clients’ shifting online behaviors. Due to growing networking and consumer expectations, social media marketing trends, like those seen in many other prominent digital channels, are experiencing rapid development.
For instance, according to the Pew Research Center, 68% Americans use Facebook and 73% use YouTube. Social media has turned into a powerful marketing tool over time. The social media landscape, like other kinds of marketing, is rapidly developing.
The quest for authenticity will be truly the most prominent social media trend. Customers seek to acquire a clear picture of a company’s “identity.” Corporate social media will become more accessible and engaging, with a continued attention on industry subjects but extended to include more people and culture-related content. Customers will have consistent conversations with brands, developing real-time relations and, if done effectively, increase client loyalty.
Expand Social Commerce
Marketers have long leveraged social media platforms like Instagram, Pinterest, and Facebook to promote their brands. However, by 2022, the option to purchase things directly through social media will be the norm. Gone are the days when it was only utilized by cutting-edge brands.
According to eMarketer, the social commerce business is expected to be worth $80 billion by 2025. In 2022, brands and marketers will continue to use these and integrate social commerce into their sales strategy.
Maturity of Creator Economy
As the creator economy matures, additional ideas become open to marketers. On Instagram, YouTube, and TikTok, micro-influencers with less than 15k followers are benchmarked to have greater interaction rates, offering small businesses an opportunity to build their visibility.
Moreover, YouTube, Snapchat, Instagram, and TikTok have all put money into their own creator funds. More than 50 million individuals globally consider themselves to be creators, according to a recent analysis on the creative economy.
Video Content Triumphs
Video is still one of the most engaging forms of content. According to a Cisco study, video content will account for 82% of all web content by 2022. This demonstrates how critical it is to begin leveraging video content in order to remain relevant in the social media domain.
Modern brands have a responsibility to generate content that engages people and locations in new ways. Find your mission, meet your audience where they are, and engage in a genuine, shared, and real relationship.
According to Kleiner Perkins, around 55% of those who came across a product on social networking sites later bought it. Facebook is the most popular social media site for product discovery. Instagram and Pinterest are also closely following this trend.
You may attract the attention of your target customers and persuade them to buy from you via social media. Paid social media promotions for your items should undoubtedly be included in your social media marketing strategy.
For marketers, the start of the year is crucial. It’s also an ideal phase to look back on the past year and evaluate strategy, as well as look ahead to future trends. Social media businesses might engage in livestream shopping, audio content, the creator economy, and other areas in 2022. Now seems to be a good time to evaluate one’s social media marketing plan.