Channel V Media (CVM), a communications strategy and PR firm that specializes in building market momentum for Fortune 500 industry leaders and emerging venture‑backed innovators, has been named a winner in Ragan’s PR Daily Awards. As the top performer in the B2B Campaign Award category, the recognition honors CVM’s work to bring climate technology company BreezoMeter into the U.S. market.
CVM began working with BreezoMeter with the goal of expanding the company’s presence in Europe, the Middle East and Africa, where it was working with brands like Volvo, L’Oreal and Prose to deliver air quality recommendations to consumers, to the U.S. To do so, CVM also needed to drive momentum for the emerging climate tech conversation that was still largely unaddressed by U.S. media.
Ragan’s PR Daily Awards judges recognized CVM for its success in not only driving awareness of BreezoMeter among U.S. businesses and media, but positioning air quality as something that needs to be checked as often as the weather. They specifically addressed the agency’s 4-tier strategy as a standout among other category entrants: 1) educating the market on the emerging climate tech category; 2) securing market validation; 3) making BreezoMeter the go-to source for air quality; 4) introducing air quality in broader business and consumer conversations.
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“Congratulations to Channel V Media,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. “This recognition is a testament to the hard work and dedication of your team, who continually strive for excellence in delivering impactful and results-driven campaigns, projects and initiatives.”
Ragan’s PR Daily is the second organization to recognize CVM’s work with BreezoMeter. The company was also named a Gold Stevie Winner for “PR Campaign of the Year (Business-to-Business)” by the American Business Awards in July 2023.
“Our work with BreezoMeter is a testament to how the company has positively impacted the health and safety of billions of people worldwide,” said Kieran Powell, EVP, Channel V Media. “We’re honored to be recognized for our part in bringing that story to a greater number of people.”
The PR Daily Awards, organized by Ragan Communications, honors outstanding achievements in the fields of public relations and communications, celebrating the most innovative and effective campaigns, projects, and initiatives.
SOURCE: Businesswire
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