Cloudinary App for Shopify Automates Media Optimization to Supercharge Conversions

Cloudinary, the Media Experience Cloud company that powers digital experiences for many of the world’s top brands, announced a new integration for leading multichannel e-commerce platform Shopify. The new integration brings Cloudinary’s intelligent media optimization and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up to 80%* – efficiencies that ensure faster load speeds and a better user experience, all leading to improved customer engagement and increased sales.

“With Cloudinary, Shopify merchants can automatically create better user experiences for their customers without the heavy lifting that otherwise comes with managing visuals at the scale required to compete.”

Shopify allows merchants to build and customize an online store and sell across multiple channels – and supports merchants with tools to help them scale efficiently as their business grows. Given the increasingly critical role visual media plays in driving e-commerce revenues, and the complexities inherent in managing and delivering these experiences, the new Cloudinary integration represents a significant advantage for Shopify merchants.

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“We know that delivering a fast and flawless digital experience is crucial for any business selling online,” said Gary Ballabio, VP Technology Partnerships at Cloudinary. “In today’s visual economy, visual media plays an increasingly important role in a seller’s ability to connect and engage with customers – and can make or break the experience if not managed and delivered in the most optimal way possible. With Cloudinary, Shopify merchants can automatically create better user experiences for their customers without the heavy lifting that otherwise comes with managing visuals at the scale required to compete.”

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and nearly 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions