MNTN, the performance marketing platform for Connected TV (CTV), has announced a strategic partnership with ZoomInfo, the go-to-market intelligence leader. Together, they are reshaping the landscape of B2B advertising by enabling marketers to target key business decision-makers via streaming television—making TV a performance-driven channel for generating leads and accelerating pipeline growth.
Building on MNTN’s legacy of democratizing TV advertising for direct-to-consumer brands, this collaboration extends the same capabilities to B2B marketers. By integrating ZoomInfo’s industry-leading data into MNTN’s self-serve platform, businesses can now launch precision-targeted CTV campaigns that reach high-value prospects—based on firmographics, job titles, intent signals, and industry behavior—all on the largest screen in the home.
“At ZoomInfo, we’ve always believed in turning signals into action, and that’s what this partnership delivers,” said Henry Schuck, CEO and Founder of ZoomInfo. “By combining ZoomInfo’s B2B intelligence with MNTN’s platform, we empower marketers to not just target better, but act faster, arming revenue teams with the data and tools to seize opportunities. This is the future of GTM: intelligence driving execution.”
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This partnership opens access to ZoomInfo’s database of over 100 million business professionals, empowering B2B advertisers with accurate, real-time intelligence to inform and automate campaign decisions. Marketers can now serve tailored TV ads to prospects who are actively researching relevant solutions, bringing full-funnel performance capabilities to a traditionally top-of-funnel medium.
Advertisers can manage targeting, creative, and performance tracking directly within MNTN’s intuitive, self-serve platform. Campaigns are automatically optimized for KPIs such as leads, site visits, conversions, and revenue—delivering transparency and control throughout the advertising lifecycle.
“Our mission to democratize TV means making it work for any business—from direct-to-consumer brands to software companies,” said Mark Douglas, CEO of MNTN. “Now, with ZoomInfo’s unmatched data and our precision targeting, Performance TV finally delivers what B2B marketers need: the right audience and real performance.”
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