Dentsu and Adobe Unveil Adobe GenStudio dentsu+ to Power Scalable, AI-Driven Brand Experiences

Dentsu, in strategic partnership with Adobe, announced the launch of Adobe GenStudio dentsu+, a next-generation, generative AI-powered marketing ecosystem designed to unify creativity, content, media, and data for today’s experience-led brands. This breakthrough solution builds on a decade-long collaboration between the two companies and marks a major step forward in the evolution of personalized marketing at scale.

Combining Adobe’s recently launched GenStudio—an integrated content supply chain solution—with dentsu’s proprietary services, audience intelligence, and the Merkury identity platform, Adobe GenStudio dentsu+ empowers marketers to efficiently deliver real-time, hyper-personalized customer experiences that drive engagement, loyalty, and business growth.

Adobe GenStudio consolidates key technologies from Adobe Experience Cloud and Creative Cloud—including Adobe Experience Manager, Adobe Express, Adobe GenStudio for Performance Marketing, Adobe Workfront, Firefly Services, and Custom Models—into one seamless platform. This end-to-end solution helps brands plan, create, manage, and measure content at scale. By layering in dentsu’s creative insights, global production capabilities, and AI-powered analytics, Adobe GenStudio dentsu+ delivers a fully integrated ecosystem for experience optimization.

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Maximizing Impact Across the Marketing Lifecycle

The joint solution unites dentsu’s full spectrum of capabilities—from creative and content production to media, data, and experience orchestration—enabling marketers to reach and resonate with audiences on an individual level. Powered by the insights from Merkury, the platform offers a unified view of content performance, campaign management, and identity data, helping brands reduce inefficiencies, optimize spend, and boost ROI.

“Adobe GenStudio dentsu+ is a direct response to CMOs demanding holistic marketing platforms to drive new growth and provides integrated marketing technology and services that can supercharge business transformation,” said Abbey Klaassen, Global Brand President, Dentsu Creative & CEO, Dentsu Creative US. “It’s testament to dentsu’s deep relationship with Adobe that we’ll be able to bring this industry-first solution to market to enable brands to stand out from the sea of sameness and build a competitive advantage. As one of the first users ourselves, we’re already seeing synergies created with our other products and services, and expect clients will have the same experience, finding opportunities both for their in-house teams and their work with their agencies.”

Bringing Generative AI to the Content Supply Chain

Adobe GenStudio dentsu+ is purpose-built to address today’s growing demand for high-quality, high-velocity content. By combining Adobe’s advanced generative AI and content management capabilities with dentsu’s marketing expertise, the platform enables seamless content production, creative versioning, translation, and optimization—across every touchpoint and customer journey.

“Marketers are operating in an environment now where the need for personalized and performant content is outstripping available resources, a challenge that Adobe GenStudio addresses by optimizing a brand’s content supply chain,” said Brent Rudewick, Vice President, Adobe GenStudio and Workfront, Adobe. “Adobe and dentsu have a longstanding partnership that focuses on delivering tailored solutions for brands. Now, combining GenStudio with dentsu’s audience intelligence and consultancy, we have the opportunity to activate generative AI for different teams, reshape longstanding workflows around content production and deliver on-brand performance at scale.”

A Unified Marketing Ecosystem, Built for Scale

Adobe GenStudio dentsu+ integrates the full breadth of dentsu’s global offerings:

• Dentsu Creative: Delivers emotional resonance through transformative storytelling.
• Merkle: Drives experience optimization and martech ROI.
• Carat, iProspect, and dentsu X: Create data-driven, shoppable, and accountable media strategies.
• Tag: Powers scalable, intelligent content production and localization worldwide.

“Bringing together these innovative capabilities for the first time creates total business impact for our clients. What we have built alongside Adobe is an adaptive, end-to-end content supply chain solution, in which we can create always-on, always-ready experiences with the least amount of waste,” commented Shirli Zelcer, Chief Data & Technology Officer, dentsu. “Brands no longer have to try and piece together disparate systems and data—they can do it all in one place. Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams already under considerable pressure.”