With New Brand, Notarize is Creating a New Category, Bringing One of the Last Critical Paper-Based Transactions Online
Notarize, the leading online notarization platform, unveiled its new brand reflecting the next stage in the company’s mission to bring trust online. The new, bold brand reflects the company’s vision that remote notarization can be simpler, smarter and safer than paper. Notarize has experienced triple-digit growth in the past two years and just reached the milestone of one million transactions, leading the transformation of notarization for B2B and B2C audiences across industries and use cases. Today, Notarize enables a record number of online notarizations across real estate, auto, insurance, equipment leasing, financial services, as well as personal notarizations for life’s major milestones such as buying a house or starting a business, and plans a sustained expansion into new markets. The new branding will take the company, consumers, partners, and employees through the next phase of innovation and growth.
“There is no better opportunity as a marketing leader than creating a new category for an essential business transaction across so many industries. Launching the new Notarize is a meaningful milestone to mark our emergence as an enterprise leader in online notarization, making the process simpler, smarter and safer”
“There is no better opportunity as a marketing leader than creating a new category for an essential business transaction across so many industries. Launching the new Notarize is a meaningful milestone to mark our emergence as an enterprise leader in online notarization, making the process simpler, smarter and safer,” said Lisa Kalscheur, Notarize Chief Marketing Officer. “Notarization is one of the last critical transactions that remains paper-based and in-person, and we’ve already come incredibly far. For a company that’s broken through to the next level of growth and visibility, the brand needed to reflect our vision and our position, bringing trust online across a growing number of industries.”
The new visual identity reflects the company’s emergence as an enterprise-level player, leading the online notarization category at every level. With the launch of the new brand, Notarize is also unveiling a new website to serve their vast range of customers at scale. The website provides rich content for prospects and clients, as well as a modern visual reflection of the brand’s leadership position in an emerging category.
The origin of notaries can be traced back to ancient Egypt, when making records official became essential to the development of human civilization. Today, more than 1.25 billion notarizations are completed annually, protecting consumers from fraud and identity theft. The new Notarize brand builds on the ancient tradition of notarization by drawing colors, design elements and style cues from the physical artifacts of notarization throughout its rich history. Gold is derived from an antique notary stamp, red represents markups on a contract, the light gray and blue are pulled from the color of physical paper, and the blue and navy is pulled from the ink used in contractual text, as well as signatures. These elements have been blended into a modern brand identity that brings notarization into the future.