Validity Expands the Partner Experience to Support Growth of Best-In-Class Service Providers

Validity, the leading provider of data quality and email marketing success solutions, announced the addition of data product partners The Hunley Group, LLC, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X, and B2B Fusion Group to the Validity Partner Program. Through the program, Validity is partnering with companies who share its mission for helping customers achieve great results through deeper, trusted data. The growth of the program further showcases the company’s momentum and continued commitment to the success of its partners and their customers.

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Low quality data can be a silent killer for businesses, particularly as many industries are reeling from an uncertain global market. As organizations face more pressure to innovate ahead of competitors, data quality issues such as malformed content, missing engagement points, and unnecessary data can sabotage new initiatives before they’ve ever left the ground. Ignoring these data problems can cost businesses up to 10% of annual revenue. The Validity Partner Program provides businesses of all sizes with the opportunity to invest in data quality and gain invaluable resources that address data challenges head on, ultimately driving desirable business outcomes.

“Serving companies of all sizes in more markets is a strategic priority for our business,” said Karen Friedrich, SVP of Global Channels at Validity. “Increasing the breadth of our data partnerships aligns with this goal, as it will enable Validity to reach deeper into the market, create a more robust ecosystem of partners across multiple verticals and geographies, and increase partners’ customer retention. Ensuring that both partners and their customers alike are finding success with our solutions is of utmost importance to our team.”

Through the Validity Partner Program, partners gain access to the full suite of Validity products, empowering them to build services-based recurring revenue, make shared customers more successful, and amplify their brand presence to a broader audience. Together, Validity and its partners are able to jointly serve the market and their shared customers with a more holistic range of products and associated services. Validity’s partners play an essential role in helping customers grow faster by optimizing their email marketing, simplifying their data management, and improving their sales productivity.

“Since our founding, Hunley Group has believed that maintaining good data quality in a CRM is core to successful adoption and effectiveness of the platform,” said Aaron Ayer, Partner and Founder of The Huntley Group, LLC. “We’ve stress tested all the usual suspect tools; the capabilities of Validity are hands down the best. Validity is the only third party tool we recommend to clients on every single Salesforce® proposal.”

“We have utilized Validity’s DemandTools products for all our CRM data needs since 2006 across hundreds of Salesforce® instances,” added Theresa DeRycke, Owner and Data Therapist at Data Therapy™, LLC. “The only way to manage massive amounts of data is by leveraging leading solutions, like those Validity provides. Through their support, our team is able to seamlessly manage our CRM data, ultimately boosting our customer engagement strategy.”

Validity continues to look for best-in-class providers to join its network of partners as its momentum continues into the new year. The company is cognizant of the challenges facing businesses today and is making investments in the channel to better serve its partners and the broader addressable market. Looking ahead, Validity is focused on innovating its patented technology and tailoring its products and services to businesses of all sizes. To learn more about the Validity Partner Program since its relaunch in September.


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