Wakefern Food Corp. Adopts Receipt Marketing Technology Powered by flexEngage


Leading Retail Innovator to Enhance Digital Receipt Experience for Wakefern Supermarket Banners

flexEngage, a global leader in dynamic receipt and transactional communications, announces that they have been chosen by Wakefern Food Corp. to power its digital receipt marketing technology.

“As our customers’ digital engagement continues to grow, the flexEngage and Wakefern partnership will elevate the post purchase experience”

flexEngage offers personalized digital receipts for in store and online purchases, making the digital receipt program more enticing for customers.

“As our customers’ digital engagement continues to grow, the flexEngage and Wakefern partnership will elevate the post purchase experience,” said Elizabeth Goodbread, Director of Digital Commerce for Wakefern. “More dynamic, personalized messaging enhances the digital journey and drives loyalty.”

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Wakefern is the largest retailer-owned supermarket cooperative in the U.S. with supermarket banners that include ShopRite, Price Rite Marketplace, the Fresh Grocer, Gourmet Garage, Fairway Market and Dearborn Market.

“We believe flexEngage has the best receipt marketing platform and we look forward to providing Wakefern with another digital experience that we know their customers will appreciate,” said Tomas Diaz, CEO of flexEngage, Inc.

flexEngage delivers custom-made transactional communications that reduce churn for brand-driven retailers. We believe that customer loyalty begins the moment after purchase. Customers like GNC, Hy-Vee, and The Vitamin Shoppe choose our white-glove service to turn their POS into a marketing machine, multiply the number of repeat purchases and extend their customer lifetime value.

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