Apply Digital Acquires Reign to Further Strengthen Capabilities to Service Global Brands

Apply Digital, a global innovation, products, and experiences company, announced the acquisition of Reign, a Chile-based digital services company.

“Since the beginning, we have had ambitions to build an international organization. We were on the look out for a strong, like-minded tech partner with whom we could deliver excellent services on a global scale,” said Gautam Lohia, Co-founder and Chief Executive Officer of Apply Digital. “Reign is a great fit for us in every way and we couldn’t be more excited to work with them. Our culture and values are deeply aligned, their MACH engineering capabilities deepen our current capacity and expertise in the area, and our strength in strategy, design, and data will help them move upstream. With this integration, we are now in a position to have a global delivery model to better serve our clients’ digital needs.”

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Following the integration, Apply Digital will have over 450 employees based in eight global offices across Canada, the US, Mexico, Chile, and the Netherlands. The Reign integration will help Apply Digital continue its growth and transform complex problems into simple digital solutions through human-centric designs and modern tech stacks.

“We know through our existing collaborations with Apply Digital and positive client feedback that we make a strong team,” said Reign Chief Executive Office Juan Claudio López. “This integration will give our people the chance to work for international brands and an opportunity to be a part of a global organization. We look forward to a collaboration that will put people first and develop products and platforms that will impact customers across the world”

Founded in Vancouver, British Columbia, in 2016, Apply Digital is an innovation, products, and experiences company that builds successful digital solutions to help its clients gain a competitive advantage. The company has a human-centric design approach and leverages modern composable technologies for a roster of long-term clients that includes Moderna, Tishman Speyer, Lululemon, and Kraft Heinz.