Ignite Visibility announced that it acquired Integrated Digital Strategies (IDS), a prominent digital marketing agency specializing in serving the franchisor/franchisee ecosystem.
The acquisition aligns seamlessly with Ignite Visibility’s mission to become the preeminent “national-to-local” digital performance marketing agency focused on driving measurable return on investment for clients in which local discoverability is critical, including verticals such as home services, healthcare, automotive, business-to-business services, consumer services, and more.
Headquartered in Orlando, FL, IDS is a trusted provider of franchise development and franchisee marketing services. The Company executes a broad range of digital marketing strategies, including search engine optimization, paid media, content, social media, and website development.
“We are thrilled to welcome IDS into the Ignite family,” said John Lincoln, CEO and co-founder of Ignite Visibility. “Their expertise and dedication to providing top-notch digital marketing services to the franchise space perfectly complement our existing service offerings and national-to-local model.”
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The IDS transaction marks Ignite Visibility’s first acquisition since partnering with Mountaingate Capital in February 2023. Morrison & Foerster LLP served as counsel to Mountaingate in the transaction. Lakeside Partners and Karr Tuttle Campbell were advisors to IDS. Financing for the transaction was provided by Capital Southwest Corporation.
Source: Ignite Visibility
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