Invoca Launches Game-Changing Conversation Intelligence AI Innovations to Transform Digital Marketing and Contact Centers

Invoca, a recognized leader in Conversation Intelligence AI for marketing and sales, announced enhancements to its award-winning Signal AI suite, and introduced Signal AI Studio, a transformative new solution that empowers businesses to quickly create custom AI models that automatically unlock breakthrough insights from phone conversations. For businesses that acquire customers, members, or patients over the phone, Invoca AI enables digital marketing and contact center teams to collaborate in driving revenue growth. Additionally, Invoca introduced Topic Explorer and GPT Call Analysis as part of Invoca Labs, along with several other AI innovations.

“Businesses are getting inundated with claims of AI’s vast promise, but few solutions have made a meaningful difference in helping companies grow revenue,” said Nathan Ziv, senior vice president of product at Invoca. “With Signal AI, you don’t need to be a data scientist to unlock the power of AI. Now, any user can drive revenue by unlocking breakthrough insights from the buying journey, especially the ‘moment of truth’ where consumers make critical purchase decisions. AI models custom-trained for your business deliver the most accurate insights, and now with Signal AI Studio, marketing and contact center teams can create them faster than ever.”

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Introducing Signal AI Studio: The fastest path to creating custom AI models 

With Signal AI Studio, businesses can train custom AI models to detect meaningful insights from every customer conversation. Revenue teams can optimize marketing spend and agent performance by surfacing previously unknown insights to:

• Automatically capture insights from phone conversations at scale: Signal AI Studio makes it easy for anyone to quickly understand caller intent and product or service interest, the conversation outcome, topics discussed, and the performance of the agent on the call. Invoca AI models are trained on each business’s actual calls, making them extremely accurate.
  
  
• Easily create custom AI models by typing in an insight: With a new no-code UI, creating a custom AI model with Signal AI Studio is fast and easy. The user simply types the insight they want to detect, such as if an agent is receiving a high value service call, if they booked an appointment, or if the agent gave a proper greeting. Signal AI Studio then shows specific moments from relevant calls to review and, with a few clicks, creates an algorithm to classify similar conversations in the future. Signal AI Studio then automatically transcribes examples from previous calls it believes fits that insight, and the user confirms if the AI’s suggestion is correct. 
  
  
• Automate follow-up actions using industry-leading integrations: Invoca makes it easy to drive the right actions from AI data through industry-leading Invoca Exchange integrations — including Google, Facebook, Adobe, and Salesforce — smart alerts, quality assurance scorecards, and customizable reporting.

SOURCE: PRNewswire