MediaPlatform and vFairs Team to Make Premium Live Video Broadcasts Integral to Virtual Event Experiences

MediaPlatform announced the integration of its flagship Broadcaster live webcasting platform with the vFairs event management platform. The integration enables vFairs event attendees to register once and be seamlessly passed into live video keynotes and other premium live webcasts without requiring a second registration process.

MediaPlatform Broadcaster brings dynamic and engaging broadcast-quality live video experiences into vFairs events. Designed for high-profile events such as keynotes and Global 2000 company-wide executive broadcasts, Broadcaster gives video producers the ability to add, layer, resize, remove media elements – including video, text, images, and interactive elements like sentiment voting, Q&A, polls, surveys – before and even during a live webcast via a simple widget-based, drag and drop process.

Broadcaster’s interactive elements, as well as its highly granular viewer tracking and analytics, elevate the entertainment value of important speeches during virtual events, and give event organizers actionable audience data to calculate the return-on-investment from paid keynote speakers.

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With the new vFairs integration, MediaPlatform live Broadcaster webcasts can be a frictionless experience within all major virtual event platforms, including 6Connex and Cvent, in addition to vFairs.

“Hybrid events – which combine in-person venues and online experiences – remain an attractive and flexible way for organizations to reach wider audiences,” said Mike Newman, CEO of MediaPlatform. “Live webcasts, rather than pre-recorded video, bring an element of excitement and energy to these events, driving registration and viewer engagement. We are delighted to work with the major players in the virtual event space to help make those events as stimulating for online audiences as they are for in-person attendees,” he said.

The success of MediaPlatform’s Broadcaster live webcasting platform continues to earn the company industry recognition. In March, MediaPlatform was named an IDC Innovator in IDC Innovators: Video Platform Solutions 2024 report for its success in providing feature-rich enterprise webcasting, large-scale live streaming, and audience interaction in live and on-demand video. MediaPlatform Broadcaster was also recently voted a top enterprise video platform in the Streaming Media Readers’ Choice annual contest. MediaPlatform was named a Leader in the 2021 Aragon Research Globe and a Leader by Gartner Research in its Magic Quadrant for Enterprise Video Content Management (EVCM). The company also has been named a key provider in several reports including the Forrester Tech Tide, the Gartner EVCM Market Guide and Wainhouse Research’s Enterprise Streaming Solutions and Services report.


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