Terra Dotta, a leading global engagement education technology provider, unveiled its plan to integrate generative AI into its global engagement platform. The AI feature will automate select outgoing study abroad and incoming international education marketing communications processes, streamlining administrative tasks so global engagement offices have more time for student advising and support.
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“Education abroad offices are understaffed and under-resourced, so integrating generative AI into our platform will provide options for streamlining document creation while ensuring professionals have full control over the final output,” said Anthony Rotoli, Terra Dotta CEO.
With AI-enabled tools, Terra Dotta’s global engagement platform will extend institutions’ international education editorial capabilities, helping staff automate the initial development of program communications, eliminating repeatable tasks. This includes:
- Creating detailed email, brochure and text message templates
- Personalizing the communication topic and tone based on the distribution audience
- Preparing first draft communications in minutes versus hours
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