Wix.com Ltd., a worldwide platform for building, managing, and scaling a full digital presence, has announced the creative inspiration behind its forthcoming Super Bowl LX commercial. The teaser comes after the launch of Wix Harmony, the company’s new flagship web creation platform, and represents a significant brand milestone in its efforts to redefine the way businesses turn ideas into reality online.
The commercial showcases the hybrid creation experience in Wix Harmony, which brings together AI-powered creation and vibe coding with advanced visual editing and customization, as well as enterprise-grade infrastructure. The idea is that all these elements come together to make possible not just the creation of an idea, but also the success that follows. The overall theme of the marketing campaign is that creation should be intuitive, flexible, and unlimited.
The ad follows a business owner as she takes a rough concept and turns it into a smooth, professional online presence using Wix Harmony, an on-screen assistant. Along the way, AI is working alongside her, speeding up the process and helping to overcome obstacles, but she maintains full control.
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“This campaign is about showing what’s possible when creation works the way people actually think and build,” said Omer Shai, CMO at Wix. “Wix Harmony represents a new chapter for the web, one where AI and vibe coding supports the process and humans stay in charge. Bringing that story to this stage lets us show, at global scale, how ideas turn into real businesses when technology and creativity move in harmony.”
Through the launch of this message at one of the world’s most-watched events, Wix is positioning the Harmony platform as a next-generation web creation platform designed for the modern creator, entrepreneur, and business looking for speed, flexibility, and ownership in the age of AI.
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