Creator Commerce Platform LTK Launches New Video First Shopping App Experience

LTK, the platform that powers Creator Commerce™, is launching a brand new LTK app video experience for shoppers. LTK is transforming its app to be video-first, ensuring that creators can confidently and reliably reach their communities every day on the LTK platform. As part of this video transformation, LTK is introducing two new features, Full-Screen Continuous Video and Daily Drops.

Live now, Full-Screen Continuous Video is an all-new, fully immersive, shoppable video feed on a creator’s LTK, showcasing all of their videos back-to-back for a continuous and engaging viewing experience designed to deepen their relationship with their community, build trust and offer inspiration. Daily Drops is a new dedicated section on the LTK shopping app home screen giving shoppers an easy and quick way to view the latest shoppable video content published in the last 24 hours from the creators they follow.

For creators, video has never been more important, driving more sales and engagement than other formats. On the LTK platform, shoppers purchase 2X more from video posts, and an LTK Creator’s video content on average drives 64% more click-outs to retailer sites and apps to shop. In addition, a recent report found that the majority (65%) of Gen Z describe themselves as video content creators¹. LTK continues to invest in offering the best video experience and boosting creators’ earning opportunities – as videos are shown to increase creator earnings by up to a whopping 46%.

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“A16Z made famous the phrase ‘software is eating the world’, and today, we think ‘video is eating the world’. To that point, we are dedicated to making a creator’s LTK the best destination to own their community by providing an engaging and seamless experience that will keep their audience coming back. Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers’ preferences,” said Kit Ulrich, General Manager of LTK’s Creator Shopping Platform. “With the introduction of Full-Screen Continuous Video and Daily Drops, we are making the LTK app a more immersive and entertaining shopping experience to discover, watch and shop creators’ content.”

Full-Screen Continuous Video for a More Engaging Experience

Full-Screen Continuous Video is a full-bleed, shoppable video player. Now, shoppers just tap on any video on a creator’s LTK to start the full-screen video feed. The feed will auto-scroll to the creator’s next video or shoppers can also manually swipe up or down to view other videos. And, of course, because it’s LTK, shoppers can easily access and shop all of the creator’s product recommendations featured at the bottom of each video.

SOURCE: Businesswire