Kolsquare Acquires Woomio to Bolster Its Dominance in Europe’s Influencer Marketing Sector

On December 16, 2024, Kolsquare, Europe’s leading Influencer Marketing technology company and Certified B Corporation, announced its acquisition of Woomio, the top influencer marketing player in Northern Europe. This acquisition marks a significant step in Kolsquare’s ongoing expansion into new markets, as the company continues to empower brands with the power of influence.

Founded in 2014 in Copenhagen by Zeth Edwardsen and Torsten Petersen, Woomio is an end-to-end software solution that helps marketers run successful creator programs. Woomio serves clients in 16 countries, with a strong focus on the Nordic region (Denmark, Norway, Sweden, and Finland), and works with over 300 brands and agencies, including Rituals, Flying Tiger, and Red Bull.

Kolsquare, established in Paris in 2018 by CEO Quentin Bordage, has rapidly grown to become a leading solution for data-driven influencer marketing in Europe. The company offers an all-in-one SaaS platform for scaling influencer marketing strategies through authentic Key Opinion Leader (KOL) partnerships. Kolsquare employs over 50 people and provides sophisticated analytics, a user-friendly interface, and access to a comprehensive database of influencers with more than 5,000 followers on major social media platforms, including Instagram, TikTok, YouTube, Facebook, Snapchat, and X (formerly Twitter), across 180 countries.

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As a Certified B Corporation, Kolsquare is committed to responsible influence by promoting transparency, ethical practices, and meaningful collaborations. Its signature features, such as the Compliance Score, #InfluenceForGood Filter, and Audience Credibility Score, reflect the company’s dedication to blending technological innovation with social and environmental responsibility.

In 2024, Kolsquare joined the team.blue group, one of Europe’s largest private tech companies, to further support its profitable growth and strategic acquisition goals.

The acquisition of Woomio will accelerate Kolsquare’s growth across France, Germany, Spain, Italy, and the UK, further expanding the company’s reach throughout Europe and beyond. This milestone strengthens Kolsquare’s goal of becoming the most trusted influencer marketing technology in Europe.

Woomio will contribute to Kolsquare’s efforts to promote ethical practices within the influencer marketing industry, enhancing Kolsquare’s position as a pioneer in Responsible Influence.

Zeth Edwardsen, Co-Founder and CEO of Woomio, shared his excitement, stating that the merger represents an exciting new chapter for the company. He expressed pride in how their work complements Kolsquare’s product and team, and how together they plan to create more value for their clients, particularly in the Nordics.

Quentin Bordage, CEO of Kolsquare, expressed his delight at the acquisition, noting that it provides Kolsquare with increased exposure to the rapidly growing influencer marketing market in the Nordics, a region where they had limited focus. He praised Woomio’s high-quality product, impressive client portfolio, and the outstanding team that has contributed to the company’s success over the years.