Sourcepoint Partners with Freestar to Provide Access to Portfolio of Leading Privacy Solutions

Sourcepoint, the practical privacy software company trusted by the world’s most influential brands, announced a partnership with Freestar, the leading monetization partner for content publishers and e-commerce sites, to provide Freestar’s customers with Sourcepoint’s best-in-class privacy products. Through the new partnership, Sourcepoint will equip Freestar’s customers with the solutions and expertise needed to navigate today’s complex privacy landscape.

The partnership sees Sourcepoint’s consent management platform (CMP) included in Freestar’s offering, providing customers with the support needed to work towards compliance in a landscape of ever-changing regulations, industry frameworks, and platform requirements.

“Our partnership with Freestar brings market-leading privacy products and support to some of the world’s largest enterprises,” said Nial Ferguson, Managing Director, Europe at Sourcepoint. “Privacy and consent management drive business outcomes and we look forward to working with Freestar and its customers to ensure compliant privacy experiences and monetization.”

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As Freestar’s CMP provider, Sourcepoint’s solutions help customers stay compliant with regulations, including GDPR and U.S. state privacy laws, and strengthen audience relationships.

“This partnership integrates our expertise in monetization with Sourcepoint’s proven track record of leadership in privacy and consent management,” said Matt Whaley, Chief Strategy Officer at Freestar. “Together, we are poised to deliver offerings that help our customers navigate complex market challenges and relentlessly drive growth.”

Sourcepoint is the practical data privacy software company trusted by the world’s most influential brands.

Freestar engineers cutting-edge monetization solutions for websites and apps. Leveraging industry-leading technology, data science and massive scale, the company’s passionate team of 200 ad tech experts enable busy website and app owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations.

Freestar’s ever-expanding family of publisher and app developer partners reach over 70% of all U.S. internet users each month and provide unique opportunities for advertisers to reach their target audiences efficiently at scale.

SOURCE: Businesswire