MarTech360 Interview with Miruna Dragomir, Chief Marketing Officer at Planable

“First thing we did? We stopped pretending like SEO and social were working together. They weren’t. And if we wanted to show up in AI search, that had to change.”

Miruna, can you tell us about your professional background and your current role at Planable. Also tell us how Planable differentiates itself from other companies in the same space?

I’m the CMO at Planable, where I’ve been for seven and a half years. I joined when we were just five people and 50 customers. I was the first commercial hire. Since then, we’ve grown to a team of 45 and over 7,000 customers.

Before Planable, I was on the marketing team at Uber and got my start in Oracle’s social media department. So I’ve experienced the chaos of content collaboration firsthand: scattered feedback, version madness, and never-ending email threads. Joining Planable felt like the obvious next step. It was a chance to fix the mess I knew too well.

What sets Planable apart? We’re built for teams. Every pixel of our product is designed to help marketers actually work together, not just pass things around. One shared space for feedback, approvals, and publishing. No spreadsheets. No chaos. Just a clean, visual, collaborative way to bring content to life.

Congrats on the acquisition! How did the shared vision between the two companies catalyze this deal, and what was your role in shaping that strategic alignment?

We’re living through a turning point, not just in marketing, but in how visibility itself works.

At Planable, our mission has always been to help agencies and teams work better with their clients: more clearly, more collaboratively. SE Ranking’s mission is rooted in helping those same teams scale SEO success through deep insights and strategic visibility. When we started talking, it became clear we were chasing the same end goal from different angles.

Our shared vision is simple. Visibility has to be orchestrated, not siloed. For too long, marketing has been a patchwork of tactics: SEO for awareness, social for engagement, blogs for community, influencers for trust. But with direct attribution fading and discovery happening everywhere at once, marketers need a more cohesive way to run the show. Every piece of content, every touchpoint, needs to work in sync.

As executives, we were all hands-on in figuring out whether this was the right fit, whether our customers would benefit, and whether our cultures and visions matched. Personally, I’m thrilled. I’ve felt the pain of fragmented visibility, of not knowing where or how our brand shows up. And now I get to work on solving that with tools that actually speak to each other.

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With the new bundle offering SEO tools and AI-powered visibility tracking alongside Planable’s social media workflow platform, what synergies are you most excited about, and what new product capabilities are on your roadmap?

At Planable, we’re still heads-down building on our newest areas—analytics and engagement. We’ve got more improvements coming to help teams not just publish, but actually understand and manage their content better.

What’s really exciting now is what we’re cooking up together with SE Ranking. We want to give marketers the tools to track brand visibility across the board and actually take action on that. Can’t share all the details yet, but let’s just say it’s very much shaped by the messy reality we all live in. Keep an eye out.

In the meantime, if you pair the two, you get 15% off for both tools.

Given that AI models like ChatGPT, Perplexity, and Google AI Overviews are increasingly citing social platforms such as YouTube, LinkedIn, and TikTok, how is your team ensuring that Planable content is both discoverable and authoritative in AI-driven search?

First thing we did? We stopped pretending like SEO and social were working together. They weren’t. And if we wanted to show up in AI search, that had to change.

So now we’re actually talking to each other. One of the first things we realized was that we weren’t even calling ourselves the same thing. In some places we’d say we’re a social media platform, in others we’d go with marketing collaboration. That kind of inconsistency doesn’t help, neither with humans nor machines.

We also started looking at channels we used to ignore. YouTube, for example. We’ve posted there before, but never in a way that’s structured or searchable. Same with Reddit: we’re exploring how we can show up there in a more intentional way through our brand account.

There’s still a long list of things to fix. But we’re not rushing it. We’re doing the boring but necessary work, piece by piece.

You’ve emphasized that SEO and social media are no longer silos. How are you operationalizing that thinking internally, both in your teams’ collaboration and your clients’ workflows?

Internally, it’s still a work in progress. We started with strategy, getting everyone aligned on where we’re heading. Next comes the harder part: turning that into everyday collaboration.

What that looks like right now is the SEO team starting to weigh in on social content, especially on platforms that show up in AI results. We’re also working on setting shared KPIs and KRs. Because if we don’t measure work across both teams, it just doesn’t happen.

These are early steps, but the exciting part is what’s next. Now that we’re one company with SE Ranking, we’ll get to build the kind of tech that helps SEO and social actually work together—not just meet in the same Slack channel.

What have been the biggest challenges, for Planable and for marketers generally, in adapting to an AI-powered, search-everywhere environment, and what emerging opportunities are you seeing?

The biggest challenge is understanding what to do about it all. We’re overwhelmed and over flooded with information about how AI works and in what way it’s changing everything. The pressure to do something about it is very high but there’s little clarity on where to start or what exactly to do.

I’d say it’s important not to panic. Don’t scrap your content or jump on five new channels just because someone said so in their latest LinkedIn post.

Take a breath. Some of what you’re doing is probably already working. First, get informed. SE Ranking has a bunch of tools that show you how and where your brand shows up in AI. Then, figure out what’s helping with that visibility already, and what’s missing. Map it out. Make a plan that includes the actual workflow changes. Because if it’s not baked into the way your team works, it won’t happen.

We’re not flipping the table. We’re just tweaking. Testing. Keeping what clicks. Letting go of what doesn’t.

The webinars and campaigns under your leadership highlight audience-first design and storytelling. Are you planning any upcoming campaigns that specifically showcase the integrated capabilities of Planable + SE Ranking?

Yes, of course. You can bet our content is about to get even more powerful. We’re already working together—combining experience and we plan to create deeply insightful content that actually helps marketers do better work.

Both teams care a lot about building content that’s useful and responds to real needs of marketers. So yes, expect more reports, frameworks, insights, and campaigns that show what Planable and SE Ranking can do together.

Thanks Miruna!