2022 Senior Care Marketing & Sales Summit (SMASH) sold out; industry-leading event plans for bigger 2023 program

In its first year under the ownership of HMP Global, the Senior Care Marketing & Sales Summit (SMASH) has sold out its 2022 meeting, slated for October 24-26 in Las Vegas.

SMASH is the premier meeting for C-Suite sales and marketing executives within senior housing and post-acute care organizations looking to master strategies that capture market share and win customers. HMP Global, the world’s largest healthcare event and education company, acquired the event in February, as part of its expanding senior care portfolio that includes the Senior Living Executive Conference and the Annals of Long-Term Care medical journal.

The SMASH event this year features more than 50 educational sessions over three days, along four robust learning tracks: digital marketing; marketing strategy and management; post-acute care; and sales strategy and management.

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“Today’s senior housing customer is not the customer of the past,” said Bailey Beeken, SMASH organizer and managing director. “Eighty percent of sales happen before your team members speak or meet with a prospect. Now more than ever, marketing and sales must engage customers at a highly personalized level through a mix of traditional, digital, and social platforms. Whether you’re offering assisted living, memory care, life plan, or independent living community settings, SMASH offers the latest tactics and strategies to compete and win.”

To accommodate the growing need, she said, SMASH organizers are planning a larger event in 2023 that will build on this year’s program with critical training and professional development for senior care sales and marketing professionals. Next year’s event will be held October 16-18, 2023, at the JW Marriott Las Vegas Resort & Spa.

“There is inspiration and innovation at every turn at SMASH,” said conference board member Michelle Glass, corporate vice president, Senior Living and In-Home Services for Bethesda Senior Living. “Sessions are led by industry professionals with up-to-date, real-life information and strategies. This is a community of like-minded people who are passionate about those we serve.”

SMASH offers the latest marketing and sales strategies, delivered in action-oriented sessions with helpful take-aways, including lead generation and conversion strategies, data measurement and management, media strategy, marketing automation, small team strategies, and the latest updates in grassroots and traditional marketing. It also features updates on executive-level sales management, including talent acquisition and retention, process management, and working with cross-functional teams.