Accenture Acquires MomentumABM to Strengthen B2B Marketing and Account-Based Growth Strategies

Accenture has acquired MomentumABM, a UK-based growth consultancy recognized for advancing account-based marketing (ABM) strategies and driving measurable results for global B2B enterprises. MomentumABM will join Accenture Song, the world’s leading tech-enabled creative group, enhancing its ability to help B2B marketing leaders transform customer engagement in an increasingly competitive, digital-first environment.

Founded in 2011, MomentumABM specializes in end-to-end B2B marketing advisory services, spanning growth strategy development, operating model design, capability building, and program execution. With around 90 specialists in London and Boston, the consultancy has built a strong reputation for helping technology, B2B services, and financial organizations optimize commercial strategies, align sales and marketing teams with buyer insights, and unlock long-term growth. Its expertise was further expanded through the acquisition of ITSMA in 2018.

“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa. “MomentumABM is an essential part of this transformation, and together, we will work with clients to redesign operating models, develop future-oriented capabilities, and help our clients grow by becoming more relevant for B2B customers.”

Also Read: Madison Logic Launches ABM Certification Program

“MomentumABM’s approach is aligned with our vision of the future of B2B growth,” said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa. “Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities, and best practices to support our clients.”

“Marketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations. At MomentumABM, we’ve helped leaders adapt to buyer complexity, set new standards for market engagement, and drive marketing-wide transformation. By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments. This combination enables us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth,” said Alisha Lyndon, CEO and founder of MomentumABM.

MomentumABM brings with it a portfolio of proprietary frameworks and insights, including the ABM Adoption Framework, decision-support methodologies for B2B marketing, and its Customer Buying Index (CBX)—a benchmark based on research with global C-suite decision-makers. The consultancy also holds the Global Marketing Excellence Awards and offers a globally recognized Account-Based Marketing certification program.