account-based marketing

Conquer.io has acquired Full Circle Insights, creating the first unified, closed-loop sales engagement platform built entirely…

In the fast-paced B2B tech world, competition is tough and margins are slim. So, optimizing sales performance isn’t just a goal;…

Marketing technology, or martech, is changing how businesses connect with their audiences. As digital transformation speeds up,…

ZoomInfo, the leading Go-To-Market Intelligence Platform, has announced significant updates to ZoomInfo Copilot, extending its…

For years, people saw the B2B sales funnel as a clear path. It included awareness, consideration, decision, and purchase.…

In the quick-moving world of marketing tech, creating a sales funnel is both art and science. It turns prospects into loyal…

Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, has launched The ABM Certification –…

The B2B SaaS landscape is a battlefield of strategy and ambition. Because of fierce competition, the stakes have become high.…

In the bustling world of B2B marketing, where every click and scroll holds a story, behavioral targeting has emerged as a master…

SalesIntel is thrilled to unveil AdsIntel, a groundbreaking advertising technology solution tailor-made for B2B marketers.…