ActiveCampaign appoints Amy Kilpatrick as Chief Marketing Officer & Carine Roman as Chief Revenue Officer

Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer & Carine Roman as its Chief Revenue Officer. These roles will be instrumental in ActiveCampaign’s mission to drive innovation, accelerate growth, and deliver unparalleled value to businesses, empowering them to create deeper, more meaningful customer relationships at scale.

Kilpatrick was most recently the CMO of the Composable Content Platform Contentful. She previously served as the Vice President of Integrated Marketing for Mailchimp, helping to drive the company’s significant growth from 2016 to 2021. She also held marketing leadership roles in the cybersecurity and telecommunication industries. Kilpatrick will be hyper-focused on scaling and building the ActiveCampaign brand with SMBs across the globe.

Roman served as Mailchimp’s first Chief Customer Officer for three years before coming to ActiveCampaign as CRO. At Mailchimp, she built its sales team from the ground up, brought customer success and sales together under one org, and completely developed their pre and post sales functions. Roman will be focused on building, scaling, and growing ActiveCampaign’s incremental efforts for new and existing business, as well as the customer experience.

Also Read: BigCommerce Appoints Travis Hess as CEO

ActiveCampaign’s industry-leading marketing automation platform helps small teams power big businesses. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

SOURCE: PRNewswire