ActiveCampaign Named a Leader in IDC MarketScape: AI-Enabled Marketing Platforms for Small Businesses

ActiveCampaign, a leading autonomous marketing platform, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Small Businesses 2025 Vendor Assessment.

After a rigorous assessment of 8 vendors in the marketing automation industry, IDC’s independent analysis positioned ActiveCampaign as a Leader based on its offering capabilities and strategic vision for the Small Business market.

The IDC MarketScape report highlighted several key strengths for ActiveCampaign:

• “Powerful AI-driven personalization enables multichannel campaigns and advanced automations across email, SMS, and additional channels.”
• “Seamless integration with 950+ applications allows businesses to streamline workflows and scale efficiently.”
• “Advanced segmentation and robust reporting tools enable precise targeting and performance measurement.”
• “A user-friendly interface combined with extensive integration capabilities empowers small teams to manage complex marketing tasks effectively.”

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“We believe this recognition validates that every business deserves access to distinguished marketing automation that drives real impact,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Our autonomous marketing platform acts as a strategic partner. It uses AI to imagine high-impact campaigns, activate them across channels to accelerate time to value, and continuously validate results to drive ongoing optimization.”

In recent months, the company launched Active Intelligence, a major platform upgrade that embeds AI across every touchpoint to deliver more intuitive marketing orchestration. The update debuted alongside the Spring 2025 Innovation Keynote, where ActiveCampaign introduced over a dozen AI agents, expanded global messaging capabilities, and new ecosystem integrations.

SOURCE: ActiveCampaign