Since its founding in 2009, Admitad has become a Global Partner Network and leader in the partnership marketing industry. In 2022, its services and platforms generated more than 130 million orders for 35,000 brands and online merchants, monetizing the audiences of more than 100,000 publishers.
The past five years have seen a period of strong growth and accelerated acquisition, with the company having spent more than $30 million in acquiring, investing in, and launching various new projects and businesses.
The launch of Mitgo, the new parent holding company for the Admitad business group, aims to simplify the current company structure, allowing Admitad and its assets the freedom to develop independently, to grow in different directions, and to create new outposts in emerging industries.
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Alexander Bachmann, CEO, founder, and sole owner of Admitad, will step in as CEO of Mitgo. He states that the move reflects that the company is now much broader in scope than ever before.
“The worldwide economy is changing rapidly. By developing its own products and investing in promising new projects, Mitgo will make a major contribution to the development of industries such as eCommerce, AdTech, and MarTech. An innovation-focused approach is the very backbone of Mitgo’s business operation. This new company structure will allow us even more freedom to launch ventures, acquire, invest – and attract investment”, states Bachmann.
As a multinational holding company with assets in the MarTech, FinTech, and IT innovation fields, Mitgo plans to play a big role in the future shaping of these industries. Our business units already work with some of the biggest brands in-market including Stubhub, Gymshark, and PatPatWW, positioning us well for future growth.
This move will allow Mitgo to tap into new, upcoming fields. Fields such as EdTech – where their Univibes service helps students to choose, apply to and win international university scholarships, and Smart Shopping with their CheckRewards solution.
Mitgo will also act as a startup incubator all over the world, including the US. Focusing on founders as an investor and entrepreneur network supporting and developing promising new businesses. One of its main priorities is to attract strong project founders, active co-investors, and new team members in focus regions.
SOURCE: PR Newswire
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