Brand Networks Launches Aimy: AI-Powered Media Buying Platform Tailored for SMBs

Brand Networks, a leader in digital advertising innovation, introduced Aimy, a first-of-its-kind AI-powered advertising assistant designed to simplify media buying for small and mid-sized businesses (SMBs). Now available through early access, Aimy merges advanced AI technology with over 15 years of real-world media buying expertise to help lean teams achieve enterprise-level campaign performance—without the complexity.

Built for accessibility, speed, and effectiveness, Aimy empowers users to seamlessly plan, launch, optimize, and report on multi-channel ad campaigns-no prior advertising experience required. With intuitive tools and automation at its core, Aimy is reshaping how SMBs approach digital advertising.

The platform enables businesses—and the larger organizations that support them—to efficiently run ad campaigns across Google, Meta, X, and soon, LinkedIn and TikTok. By minimizing the operational lift and cost associated with digital advertising, Aimy makes powerful marketing capabilities more accessible than ever before.

“Aimy isn’t here to replace creativity, it’s here to remove barriers. We’re giving lean teams access to media tools that used to be reserved for big budgets and expert operators,” said Mike Garsin, CEO of Brand Networks. “Aimy makes smart advertising something that anyone can do.”

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Unlike traditional platforms built for large teams with deep resources, Aimy is intentionally designed to serve SMBs—yet scalable enough to support enterprise use cases. Whether you’re a neighborhood coffee shop looking to boost local awareness or a national brand seeking to empower distributed partners with easy-to-use ad tools, Aimy handles the heavy lifting. It automates key tasks like audience targeting, creative recommendations, budget allocation, and performance analysis—all from a single, mobile-friendly dashboard.

Aimy’s Core Features Include:

• AI-driven goal-based campaign planning
• Smart creative recommendations with automated previews
• Cross-channel media buying across Google, Meta, X, and soon LinkedIn and TikTok
• Real-time pacing and performance alerts
• Customized reporting based on unique campaign objectives
• Strategic recommendations powered by 15+ years of media buying data and benchmarks

Aimy is the latest milestone in Brand Networks’ ongoing mission to democratize digital advertising. Since 2007, BN has introduced several industry-first innovations—including the first AI-powered cross-channel optimization platform and proprietary ad types and management tools for platforms like X (formerly Twitter), where it developed and hosts media polls and conversation cards. The company also recently launched a hyperlocal buying platform that enables targeted advertising across social and programmatic channels.

With Aimy, Brand Networks brings the next wave of advertising innovation to a new generation of marketers—those without dedicated media teams but with ambitious goals.