ChatGPT has surely taken the world by the throat and is continuing to create ripples of astonishment and interest in people. But the question that lingers is, are the traditional SEO methods failing with the arrival of the new legend or is it still thriving? The question everyone is searching endlessly is ChatGPT vs. Traditional SEO: Which is Better for Your Business?
Even though both methods are used to assist and enhance content for search engines, they do have a magnitude of difference in terms of effectiveness and approach.
Within a mere five days of its launch, this extraordinary language model beckoned a staggering one million users to its virtual doorstep. But that was just the beginning of its meteoric rise. Indeed, ChatGPT has cast its enchantment, captivating minds and bridging barriers with its unmatched skill.
But, what does this mean for SEO and businesses? Let’s have a look.
ChatGPT is not the end of SEO nor it is the other way around… here’s why
ChatGPT (Generative Pre-trained Transformer) is a large AI learning model focusing on language.
With the dawning of January 2023, ChatGPT had amassed a staggering legion of 100 million active users, leaving onlookers awestruck. For a population that was most skeptical about AI, this artificial intelligence soon swooped everything off their feet. With an astonishing surge of 9,900% growth in a mere 60 days, this extraordinary creation etched its name in history as the fastest-growing platform ever witnessed.
By using the power of linear regression, ChatGPT’s amazing journey went on to predict that there will be a whopping 173 million active users by April 2023. And when this phenomenon permeated the internet scene, chat.openai.com had an incredible increase, with traffic surging by an incredible 576.6% from the charming month of December.
There is no clear winner between ChatGPT and conventional SEO authoring. Both strategies have benefits and drawbacks, and the effectiveness of each depends on the particular requirements of the organization.
While traditional SEO writing may be more effective for firms that need to target particular keywords and phrases, ChatGPT may be more beneficial for organizations that need to generate content quickly and effectively. The choice ultimately depends on the specific objectives and targets of the company.
How ChatGPT crushes the content game?
The ease of use and rapid response of ChatGPT is the main feature that led to its swift growth trajectory.
According to a study conducted by Content Marketing Institute, ChatGPT has been found to generate captivating content that keeps readers spellbound. When compared to conventional content development techniques, this marvelous invention’s natural language processing skills have been shown to attract and engage audiences, resulting in an impressive 85% increase in user participation.
But there’s more! According to a Marketing Profs survey, ChatGPT has been named the productivity king. The time it takes to write high-quality articles and blog posts has actually been reduced by a startling 75% for content creators who have tapped into the power of ChatGPT. Effortless, indeed!
The secret of ChatGPT’s success is its capacity to comprehend and adjust to a wide range of sectors. ChatGPT has the unique ability to mimic the voice of a subject matter expert in any industry, whether it’s technology, fashion, or finance.
According to a recent Forbes investigation, ChatGPT has been critical in generating industry-specific content that connects with readers and has resulted in an astounding 90% rise in website traffic and engagement.
But, are the results given by ChatGPT accurate?
You should be aware that many digital marketing tools provide you with more detailed information regarding your SEO performance. Additionally, the guidance they offer is incredibly precise, beneficial, and detailed. The SEO data you receive through ChatGPT at this time does not even come close to the extensive reports provided by SEO experts.
As ChatGPT itself would inform you, it loses creativity when it is heavily automated. Additionally, it is limited in terms of critical thinking and personalization. The ability of ChatGPT to act ethically is another major worry.
Smart AI ChatGPT vs Traditional SEO
Chat and traditional search have fundamentally different user intentions (independent of who is providing the service). Traditional searches return a number of results, arranged in the search algorithm’s opinion as most pertinent to the query.
Many pages of search results may be returned. When a chatbot receives a query with numerous possible answers, it may return one or more answers (but usually only one). Today, search offers both methods, but they have different implications for Search Engine Optimisation (SEO).
If your business objective is to get answers to a specific question, traditional SEO would be the best way out. While if your objective is to find one accurate detailed answer then ChatGPT is your best bud.
ChatGPT and SEO: A Billion-dollar Couple
John Mueller, the Google Search Advocate, stated unequivocally in 2022 that the search engine considers artificial intelligence-generated content to be spam and a breach of the company’s rules.
Even content that uses anti-detection algorithms can currently be identified by Google algorithms and penalized.
When using AI, human monitoring should always be used. But this doesn’t mean you can’t use the advantages of both to leverage your business.
Anyone can use ChatGPT, to safely write content for social media posts, email pitches, PPC landing page copy, or even ad copy.
Okay, so you don’t want to run the danger of being prosecuted for using ChatGPT for content creation. That doesn’t mean your content strategy can’t take advantage of its strength.
Researching keywords is practically trivial using ChatGPT.
Simply start the chatbot, enter a few of your desired keywords, and request related ones. Based on its comprehension of search results and its capacity to delve further into the search query and look past the words to the search intent, ChatGPT will generate a list of relevant keywords.
Yes, Google tries to accomplish this, and yes, it has significantly improved over the course of the search engine’s existence, but to paraphrase Keiran Flanagan in a tweet, “Google takes your question and attempts to answer it. Your query is taken by ChatGPT, which frequently improves it.
You can even command ChatGPT to give you the best SEO title for your content, leveraging the usefulness of both the chatbot and search engine optimization guidelines.
Whose side should you be on?
Forbes describes ChatGPT as “technology with huge potential,” and we wholeheartedly approve. Instead of viewing ChatGPT as a danger, we should view it as a chance to improve our capabilities. Use ChatGPT to boost organic traffic and enhance SEO as much as you can for the time being. But keep in mind that it’s only another tool. To fully take advantage of ChatGPT and use it to your advantage, you still need a conventional SEO strategy.
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