Clay, the leading AI-powered go-to-market (GTM) platform, announced the successful close of its $100 million Series C funding round, bringing its valuation to $3.1 billion. The raise comes just six months after the company’s Series B expansion, underscoring rapid momentum and strong investor confidence.
The round was led by CapitalG, Alphabet’s independent growth fund, and includes continued support from existing investors Sequoia Capital, Meritech Capital, First Round Capital, BoxGroup, and Boldstart, along with new participation from Sapphire Ventures. To date, Clay has raised a total of $204 million.
The company’s revenue is projected to more than triple this year, with a fast-growing customer base of over 10,000 companies, including AI leaders such as OpenAI, Anthropic, and Cursor, and innovators like Canva, Intercom, and Rippling.
Clay is redefining how sales and marketing teams operate by automating complex workflows that traditionally required extensive manual effort. Its platform enables GTM teams to research thousands of prospects, personalize outreach at scale, and uncover revenue opportunities using AI agents and data integrations. With 150+ data sources at its disposal, Clay’s platform supports advanced use cases-like triggering campaigns based on competitor mentions or using satellite imagery to assess customer potential.
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Beyond its product innovation, Clay is leading the charge in reshaping the GTM talent landscape. The company has pioneered the GTM Engineering role-a discipline that merges technical acumen with revenue generation. Introduced just two years ago, this role has already gained widespread adoption, with over 280 open GTM Engineer positions across companies like Cursor, Webflow, Notion, and Lovable. Independent agencies built by GTM engineers are now generating millions in revenue, while seven bootcamps have trained over 2,500 professionals in GTM engineering skills.
Clay’s global community is thriving, with 60 local clubs in 30 countries and notable growth in emerging markets such as India and Pakistan. The company expects to generate $50 million in revenue for its data and integration partners in 2025, with its network of 108 global agencies contributing hundreds of millions more.
“GTM engineering represents the first true AI-native profession, and we believe that it will be tech’s next big job category,” said Kareem Amin, CEO and co-founder of Clay. “These professionals earn a median salary of $160,000 – about 20% more than traditional sales ops roles – and can make entire sales teams dramatically more effective without requiring a computer science degree. At a time when there’s a lot of anxiety about the potential for AI to take jobs, we’re honored to be pioneering a soon-to-be ubiquitous role that shows how AI creates jobs.”
“Clay fights AI spam with precision. While some may worry that AI may create more generic outreach, our customers are using AI to send fewer, dramatically better messages,” said Varun Anand, Clay co-founder. “Traditional sales teams face a choice between high volume or high quality. Clay’s AI research agent – which has completed over 1 billion tasks – enables both.”
“Clay is the first and only company to take an engineering approach to go-to-market, building a platform that allows sales and marketing teams to bring to life workflows that they could only dream of before. After speaking with over 100 sales and marketing leaders, it is clear that Clay is setting the bar for how leading organizations use AI for sales and marketing,” said Jane Alexander, partner at CapitalG. “We are honored to partner with Kareem, Varun, and team on their journey to make Clay the definitive GTM platform for the AI era.”
With this latest investment, Clay plans to further accelerate product innovation and continue driving adoption of GTM engineering as a high-impact, scalable career path.
“We’re fostering an entire economic ecosystem,” added Amin. “Our goal is to democratize the ability to build scalable revenue systems, regardless of technical background.”
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