Blueshift Achieves the new AWS Advertising and Marketing Technology Competency

Blueshift, a customer engagement platform, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Blueshift for its expertise in providing customers with software-as-a-service (SAAS) offerings that empower advertisers and marketers to reinvent workloads with solutions that improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities.

As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.

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Customers across all industries including retail and e-commerce, personal finance, media and publishing and e-learning benefit from Blueshift powered by AWS to:

• Automate personalized campaigns quickly and easily across channels, including emails, SMS, paid media and more.
• Unify and activate customer data with a real-time Customer Data Platform (CDP)
• Build on a foundation of customer, campaign and content AI

Achieving the AWS Advertising and Marketing Technology Competency differentiates Blueshift in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.

To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“Blueshift is proud to achieve the AWS Advertising and Marketing Technology Competency in the category of Digital Customer Experience Software,” said Vijay Chittoor, co-founder and CEO at Blueshift. “Our team is dedicated to helping marketers achieve their goals by leveraging intelligent customer data from Blueshift with a breadth of technology services from AWS.”

SOURCE: PRNewswire