Introducing Spotlight, with an All-New Service Hub and 100+ Product Updates From HubSpot

As part of Spotlight, HubSpot’s new biannual product showcase, the customer platform for scaling businesses announced the launch of an all-new Service Hub and Content Hub, as well as global availability of Commerce Hub, and new HubSpot AI features embedded throughout the platform.

“Marketing, sales, and service teams are going through a major shift as technology and customer expectations evolve. If these customer-facing teams don’t have the right tools, businesses won’t grow,” said Andy Pitre, Executive Vice President of Product at HubSpot. “Right now, innovation happens in days, not years. It’s a huge opportunity for SMBs, but keeping up with the pace of innovation can be daunting. That’s why we’ve launched Spotlight: to make it easy for our customers to take advantage of everything that HubSpot has built for their reinvention.”

All-new Service Hub turns CX teams into revenue drivers

The all-new Service Hub, powered by HubSpot AI, is the only solution that brings together support and success for the first time, so CX leaders can scale support and drive retention.

To help CX leaders scale support, Service Hub now includes:

• Help Desk Workspace: A workspace for reps to unlock productivity with an at-a-glance view of everything that matters most — from real-time ticket updates to omnichannel conversations — plus the ability to organize, search, and filter for improved discovery.
• Tools for businesses to scale support:
  • Advanced SLAs for better, more complex reporting and operations.
  • Robust routing tools to ensure tickets go to the right reps at the right time.
  • Workforce management settings and APIs to set user availability, working hours, and skills.

Also Read: SugarCRM and Liferay Partner to Support Digital Business Communities via DXP Solution Seamlessly…

To help success teams drive retention, Service Hub now includes:

• Customer Success Workspace: For the first time, and available in beta, we’re giving success teams a home in HubSpot. Customer Success Managers (CSMs) can manage their entire book of business in one place with actionable insights and custom segments. The workspace includes:
  • Account activity & pipelines specific to each CSM’s portfolio for easy access to the most important information.
  • Customer health scores so CSMs can identify churn risk, prioritize outreach, and address needs proactively.
  • Product usage integrations with essential apps like Pendo, Amplitude, Segment or HubSpot’s Custom Events API.

Service Hub features over a dozen AI-powered tools, including:

• GPT-powered Chatbot for 24/7 support, freeing up reps to focus on complex issues.
• Real-time Reply Recommendations and Conversation Summaries to speed up time to resolution, including multilingual support.
• Suggested next steps to help reps take action after customer calls.

“With Service Hub, our reps hit the ground running thanks to a complete view of the customer journey,” said Jennifer Cummings, Sr. Director, Customer Engagement at Kaplan. “Since bringing our marketing, sales, and service teams together on HubSpot, it’s completely removed the guesswork for our leaders, giving them visibility and confidence that customers are getting what they need, quickly.”

HubSpot reinvents content marketing again: Introducing Content Hub

HubSpot gave marketers a better way to grow when we invented inbound marketing — and now we’re doing it again. Content Hub is the all-in-one content marketing solution, powered by HubSpot AI, to create and manage content across the entire customer journey.

Content Hub includes:

• AI Content Creation to make quality multilingual content creation simple — from generating ideas, to writing blog posts, to creating images.
• Content Remix to easily create a full pipeline of content based on a single asset. Sixty-five percent of marketers agree that this is exactly the kind of tool marketers need.*
• Brand Voice to define and generate content that has a consistent brand voice — from blogs, to social, to email.

SOURCE: Businesswire