MarTech360 Podcast with Zahra Jivá, Director of Global Sales Strategy at PipeDrive

In this episode of the Martech360 Podcast, we navigate the intricate world of CRM solutions and sales strategies with Zahra Jivá, Director of Global Sales Strategy at PipeDrive. Zahra brings a wealth of knowledge in sales operations, data-driven strategies, and customer-centric methodologies, all while leading global teams for one of the most innovative sales CRM platforms.

Join us as Zahra delves into the inspiring origin story of PipeDrive, which began as a tool for simplifying the chaos of sales workflows for small businesses. She shares insights into the company’s dedication to enhancing productivity through automation, AI-driven efficiency, and a focus on relationship-building.
We explore topics ranging from the evolution of AI in sales processes to the importance of building a people-first sales culture. Zahra emphasizes balancing automation with human connection, leveraging tools like lead scoring and workflow automation to save time and prioritize impactful customer interactions.

Also Watch: MarTech360 Podcast with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce

Whether you’re a sales leader, a tech enthusiast, or simply intrigued by the future of CRM innovation, this episode offers actionable takeaways on using technology to drive smarter decisions, foster team growth, and create meaningful customer experiences.
Tune in to uncover Zahra’s perspective on aligning technology with core values and how PipeDrive is shaping the future of global sales. Don’t miss this dynamic conversation—it’s a must-listen for anyone looking to stay ahead in the evolving world of sales and CRM!