Salesforce Launches Einstein 1 Studio: Low-Code AI Tools for Customizing Einstein Copilot and Embedding AI into Any CRM App

TrailblazerDX, Salesforce’s developer conference, Salesforce announced the availability of Einstein 1 Studio, a set of low-code tools that enables Salesforce admins and developers to customize Einstein Copilot — the conversational AI assistant for CRM — and seamlessly embed AI across any app for every customer and employee experience.

Einstein 1 Studio includes Copilot Builder for creating custom AI actions to accomplish specific business tasks, Prompt Builder for building and activating custom prompts in the flow of work, and Model Builder, where users can build or import a variety of AI models. This enables businesses to deliver trusted AI experiences across Salesforce’s Einstein 1 Platform that are tailored to their customers’ needs.

Why it matters: Enterprises face critical challenges in unlocking the power of AI across their business, with 9 in 10 IT professionals saying generative AI has forced them to change the way new technology is implemented and used. They need intuitive user interfaces that make it easy to interact with AI in the flow of work; AI models to fit their use cases; and access to trusted customer and business data to ground the AI models and ensure accurate, relevant outputs.

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Salesforce’s Einstein 1 Platform integrates the user interface, a variety of AI models, and data in a single metadata-driven platform. This is what powers Einstein 1 Studio’s tools, facilitating low-code and no-code customization of Einstein Copilot, as well as building and modifying embedded prompts and actions that seamlessly connect to AI models in the flow of work across every Salesforce app. Einstein 1 Studio is deeply integrated with Data Cloud, which safely unlocks and unifies trapped data and grounds AI models with a comprehensive understanding of customers’ data and metadata.

Go deeper with Einstein 1 Studio: Salesforce admins and developers can use the following new Einstein 1 Studio tools to build the next generation of AI applications by customizing AI across every Salesforce app and workflow. This will help companies boost productivity, improve customer experiences, and increase margins. The tools include:

• Copilot Builder: Create AI actions to accomplish business tasks (beta) — Copilot Builder helps every company configure and customize Einstein Copilot for their business. Salesforce admins and developers can use tools they already have, like Apex, Flow, and MuleSoft APIs, and new generative AI components like prompts, to enable Einstein Copilot to complete tasks in the flow of work. Einstein Copilot can leverage these custom actions to complete tasks across any Salesforce application or external system.
• Prompt Builder: Craft custom and trusted AI prompts with ease (GA) — ‌Prompt Builder empowers admins and developers to create custom, reusable AI prompts without coding, simplifying complex processes and driving business innovation. This not only broadens the use of generative AI beyond conversational interfaces, but also allows customers to design and repurpose prompts for use across other experiences. For example, a custom prompt can be seamlessly embedded in a contact record as a button, enabling an agent in the contact center to get a snapshot of all escalated cases for a customer in one click.
  

SOURCE: Salesforce