Canopy Management Expands to TikTok Shop, Bringing a Human-Led, Software-Driven Approach to Social Commerce

Canopy Management, the Inc. 500 fastest-growing Amazon agency in America, announced the expansion of its comprehensive marketplace management services to include TikTok Shop.

The move positions Canopy as one of the first full-service agencies to offer integrated Amazon, Walmart, and TikTok Shop management under a unified strategic approach.

With TikTok Shop’s global GMV reaching $42 billion in 2024 and projected U.S. growth of nearly 200% in 2025, Canopy Management’s entry into social commerce comes at a critical moment for e-commerce brands seeking to capitalize on the platform’s unique “shoppertainment” model.

“TikTok Shop represents a fundamental shift in how consumers discover and purchase products,” said Brian Burt, CEO and Co-founder of Canopy Management. “While other agencies are still figuring out this new landscape, we’re applying the same human-led, software-driven methodology that has delivered an average 84% year-over-year profit increase for our partners across Amazon and Walmart.”

Bridging the Strategic Bandwidth Gap

These businesses often possess strong direct-to-consumer foundations but lack the specialized expertise required to navigate TikTok Shop’s creator-driven ecosystem, AI-powered discovery algorithms, and unique advertising tools like GMV Max.

“Our partners are seeing incredible success on Amazon and Walmart, but TikTok Shop requires an entirely different playbook,” explained Burt. “Success here isn’t just about selling great products – it’s about authentic content creation, strategic creator partnerships, and understanding how TikTok’s algorithm drives product discovery.”

Comprehensive TikTok Shop Services

Canopy’s TikTok Shop management encompasses the full spectrum of social commerce optimization:

• Strategic Account Setup & Optimization: Complete storefront development with TikTok-native product positioning
• Content Creation & Strategy: Trend-driven video content optimized for TikTok’s discovery algorithm
• Creator & Affiliate Management: Identifying, vetting, and managing authentic influencer partnerships
• LIVE Shopping Events: End-to-end planning and execution of high-converting live commerce experiences
• Advanced Advertising Management: Expert campaign optimization using GMV Max and Smart Performance tools
• Integrated Analytics & Reporting: Comprehensive performance tracking with actionable insights

Proven Track Record Meets New Opportunities

Since founding in 2018, Canopy Management has generated over $3.21 billion in revenue for partners while maintaining a 99.1% retention rate. The agency’s success stems from its “partner-focused” philosophy, treating client brands as their own rather than adopting a traditional vendor relationship.

“We don’t just manage campaigns – we become an extension of our partners’ teams,” said Burt. “This approach has been instrumental in helping brands navigate Amazon’s complexity, and it’s exactly what’s needed to succeed on TikTok Shop.”

Navigating Platform Volatility and Market Dynamics

Canopy’s TikTok Shop services come at a time of significant regulatory and economic challenges affecting the platform. Recent tariff changes and ongoing regulatory discussions have created uncertainty for many sellers, particularly those relying on cross-border commerce from China.

“The current environment actually creates opportunities for brands with the right strategy and expert guidance,” noted Burt. “While some sellers struggle with tariff impacts and compliance issues, we’re helping our partners build sustainable, profitable operations that can weather these challenges.”

SOURCE: PRWeb