commercetools Previews Cora, an AI-Native Shopping Companion for Conversational Commerce

commercetools, the leading AI-first commerce platform for global enterprises, announced a preview of commercetools Cora, an AI-native and multimodal shopping companion designed to demonstrate the future of conversational commerce. Cora shows how enterprises will be able to deliver human-like continuity across web, mobile, WhatsApp, and other channels. Shoppers can begin a journey on one device and continue it on another without losing context or progress. Where traditional chatbots or generic AI assistants break at the channel or session level, Cora maintains continuity and gives enterprises a branded companion they fully control.

“Context is the new currency in commerce,” said Dirk Hoerig, Founder and Chief Innovation Officer at commercetools. “For too long, journey continuity has been treated as an afterthought. Cora is built on the belief that every interaction should feel connected, no matter the channel. That is how enterprises protect loyalty and how customers experience shopping that finally feels simple.”

Cora gives enterprises the practical tools to build loyalty and reduce drop-off by keeping every shopping journey connected. Key capabilities in the first phase of its launch include:

• AI-First Product Discovery: Conversational search that understands vague requests (i.e., long queries) and translates them into relevant recommendations.
• Omnichannel Continuity: Preserves context, cart state, and conversation history across all channels and devices.
• Brand-Controlled Experience: Keeps shoppers inside a retailer’s ecosystem, ensuring that every interaction reflects the brand’s identity and builds lasting trust.

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Cora is also fully white-labeled, allowing retailers to customize and brand the experience while relying on commercetools‘ enterprise-grade security, governance, and data controls.

“Cora acts like a trusted companion that keeps the journey alive. Because it is AI-native and built on a composable foundation, it orchestrates the shopping experience so retailers gain continuity at scale and shoppers get simplicity,” said Shiri Mosenzon Erez, Chief Product Officer at commercetools. “What we are sharing today is the first step. Cora will debut as an AI shopping assistant and expand in phases into an autonomous shopping agent. Each phase is designed to solve a clear problem and give retailers practical ways to deliver more connected experiences.”

Cora will debut with AI-powered product search and launch in phases toward full agentic capabilities, including autonomous checkout. Cora is one of several AI-first innovations commercetools will highlight in its soon-to-be-launched Innovation Studio, where enterprises can explore new ways to reimagine commerce.

SOURCE: PRNewswire