Exchange Solutions™ and Bealls Inc. Partner to Revolutionize E-Commerce Growth

Exchange Solutions, a leader in AI-powered personalized customer engagement solutions, has partnered with Bealls Inc. to redefine e-commerce success through the innovative deployment of ES Engage™, a cutting-edge real-time offer personalization platform. This collaboration has unlocked significant growth and profitability for Bealls Inc.’s digital channel, beallsflorida.com, by optimizing every customer interaction in-session.

he Challenge: Driving Growth Without Compromising Margins

Facing an ambitious goal to double e-commerce revenue, Bealls Inc., a trusted name in retail, needed a solution that would preserve its low-price promise while minimizing reliance on broad, margin-eroding discounts. The key challenges included converting first-time visitors into buyers, increasing average order value (AOV), and fostering customer loyalty — all while safeguarding profitability.

The Solution: ES Engage

Through a seamless and fast implementation process, ES Engage was integrated into Bealls Inc.’s e-commerce platform in just eight weeks. Powered by advanced AI, ES Engage analyzes real-time customer behavior to deliver personalized, margin-aware offers that drive conversions without sacrificing brand integrity. This approach ensures precise, data-driven decisions tailored to Bealls Inc.’s strategic objectives.

“Bealls Inc. has been an exceptional partner in showcasing the transformative impact of AI-driven personalization,” said Heather Daw, Vice President and Head of Client Success at Exchange Solutions. “By combining their deep retail expertise with our intelligent offer platform, our team delivered measurable success that extends beyond immediate revenue gains to building long-term customer relationships.”

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The Results: Exceptional Outcomes in Year One

The Exchange Solutions-Bealls Inc. partnership has delivered groundbreaking results:

• 77% increase in average order value (AOV): Personalized in-session offers encouraged shoppers to increase their cart size.
• 1.6X revenue target achievement: Bealls Inc. exceeded its ES Engage revenue goals by 60%, driven by strategic, margin-conscious offers.
• $17 return on ad spend (ROAS): The campaign’s exceptional efficiency demonstrated unmatched returns on Bealls Inc.’s personalized offer investments.

“Exchange Solutions has been instrumental in helping us achieve and exceed our e-commerce growth objectives,” said Kevin Brughelli, DVP Omnichannel at Bealls Inc. “Their real-time personalization solution aligns perfectly with our commitment to delivering value to our customers while protecting our margins.”

Why Bealls Inc. Wins with ES Engage

• Real-Time Offer Decisioning: ES Engage leverages hundreds of data points in-session to optimize offers, ensuring the lowest effective discount needed to convert browsers into buyers.
• Light-Touch Implementation: With a simple tag-based setup, ES Engage was operational in weeks, delivering rapid ROI without heavy IT involvement.
• Margin-Aware Intelligence: By factoring in product and category margins, ES Engage maximizes both revenue and profitability, avoiding the pitfalls of mass discounting.

SOURCE: Businesswire