Firework Releases New Groundbreaking One-to-one Video Chat Solution

Firework, the leading video commerce and engagement platform, announced the general availability release of its new One-to-one Video Chat product — a groundbreaking new virtual shopping solution that brings the connectivity, convenience, and personalization of in-store shopping to the digital customer experience. Firework 1:1 Video Chat modules can be added to any page on the open web and enable customers to initiate live, one-to-one video calls with dedicated sales associates or brand representatives with a single click.

The innovative new technology promises to dramatically reshape e-commerce landscape by combining the convenience of online shopping with the personalization, interactivity, and support of the in-store customer experience. What’s more, by providing immediate, one-to-one access to knowledgeable product experts, One-to-one Video Chat provides customers with a seamless, safe, and well-informed shopping experience suited to their unique preferences and needs.

“At Firework, we are revolutionizing the way consumers engage with online shopping,” said Jerry Luk, Co-founder and President of Firework. “Our one-to-one video chat is more than just a product; it’s a transformative experience that recreates the intimacy and personal connection of a physical store visit. It’s about so much more than simple convenience — through this innovation, we’re bridging the gap between digital convenience and real-world interactions, crafting a future where shopping online is just as engaging and personalized as walking into your favorite store, and interacting with your favorite sales associate.”

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As is true of all Firework innovations, One-to-one Video Chat boasts an array of advanced capabilities and unique features that set the solution apart from other virtual clienteling technologies on the market. In addition to a variety of industry-leading technical differentiators — such as ultra-low latency, enhanced security, and seamless multi-device switching — Firework One-to-one Video Chat offers a variety of unique features such as:

• User Privacy: Firework’s One-to-one Video Chat product was designed with user privacy at top of mind. All customer conversations are initiated as one-way video chats by default — meaning the virtual sales associate is visible to the customer, but not vice-versa, resulting in an interactive, visually-engaging experience for the customer that maintains their own privacy. This ensures a personalized shopping experience that respects individual preferences and prioritizes user confidentiality, allowing consumers to shop with confidence and peace of mind.
  
  
• Proactive Assistance: Proactive Assistance allows online sales representatives to engage customers proactively, by issuing a text-based alert (or ping) offering assistance or providing information or guidance. Proactive Assistance gives brands greater flexibility to shape their own customer service experience — including a more direct, white-glove approach that addresses customers’ questions, needs, and preferences immediately, and in real-time.
  
  
• Guided Shopping: Firework’s One-to-one Video Chat is far more than just a “Zoom for websites.” Instead, it’s like having a virtual companion for online shopping. With the Guided Shopping feature, sales associates can actually accompany customers as they navigate the online store — moving from page to page and scrolling through listings right alongside them, all while suggesting complementary items, answering questions, and providing a truly immersive, personalized shopping experience.

SOURCE: PRNewswire