#paid and Pinterest Announce Strategic Partnership to Power Creator-Led Commerce at the Moment of Decision

#paid, the leading creator marketing platform for brands and creators to partner on authentic, performance-driven campaigns, today announced a strategic partnership with Pinterest, the AI-powered visual search and discovery platform where inspiration turns into decisions.

As an official execution partner for the Pinterest Creator Partnership Program, #paid will help brands bring creator-led campaigns to life through content that feels native to the platform, adds value to the user experience, and drives measurable business outcomes via Idea Ads.

Unlike traditional social platforms built around entertainment and social validation, Pinterest is where people actively plan what comes next: what to cook, wear, buy, renovate, or book. In this environment, creators function less as influencers and more as trusted experts and guides who help consumers move seamlessly from discovery to action.

“Pinterest is where intent lives,” said Ashley Riske, Head of Partnerships at #paid. “People don’t come to Pinterest to be interrupted, they come to decide. This partnership allows brands to show up through creators who are already shaping those decisions, with content that feels helpful, authentic, and genuinely additive.”

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Through this partnership, #paid will combine its proprietary creator-brand matching technology and opt-in “Handraise” workflow with Pinterest’s creator ecosystem to produce high-impact, platform-native content. Creators self-select into campaigns they are genuinely passionate about, and then create Idea Ads with paid partnership that blend expertise, inspiration, and utility for Pinners. Creators will produce Pinterest content inherently designed to be saved, revisited, and acted on.

The collaboration enables brands to activate creators across key verticals, from beauty and fashion to food, home, and lifestyle, producing scroll-stopping, evergreen content that supports the funnel from awareness to conversion. With Pinterest users increasingly shopping what they discover, creator content plays a critical role in bridging inspiration and commerce.

SOURCE: AccessNewswire