Pivotree Partners with OroCommerce to Deliver Unmatched B2B eCommerce Powered by Mastered Data

Pivotree, a leader in frictionless commerce, announced an official partnership with OroCommerce, the industry’s most powerful B2B-native digital commerce platform. This partnership creates the most complete B2B implementation and integration offering on the market, uniquely combining a best-in-class platform with expert-led product information management (PIM/MDM) and data enrichment services. The partnership comes as B2B organizations increasingly modernize commerce platforms while addressing the data foundations required to support automation, AI-driven workflows, and scalable digital growth.

Unlike other system integrators, Pivotree ensures its eCommerce clients’ digital experiences are powered by flawless, best-in-class product information. This unique approach, built on deep experience in both eCommerce and PIM/MDM, offers a new level of excellence for B2B distributors and manufacturers. Pivotree’s leadership brings decades of B2B experience consulting, designing, integrating, and managing complex digital experiences, with deep expertise in the industrial MRO, electrical, HVAC, automotive, and transportation industries. Pivotree has established dedicated delivery and data teams aligned to support OroCommerce implementations, ensuring customers can move from platform selection to operational value with speed and confidence.

“For years, B2B companies have implemented digital commerce while neglecting the clean data needed to run it. We’re ending that compromise,” said Matt Johnson, Head of Industry for Distribution and Manufacturing at Pivotree. “Our partnership with OroCommerce is a game-changer. We’re not just implementing a world-class platform; we are fueling it with the data foundation that automation and agentic applications depend on. This combination finally delivers a truly end-to-end solution for sales, marketing, product teams, and the customers they serve.”

Also Read: commercetools Launches AgenticLift to Accelerate Revenue

OroCommerce was built from the ground up to address the complexities of B2B selling, supporting large product catalogs, sophisticated pricing models, multi-entity structures, and flexible, low-code workflows out of the box. These powerful, built-in capabilities complement Pivotree’s data-first implementation approach.

“A powerful B2B platform needs powerful data to unlock its full potential,” said Aaron Sheehan, Head of Partnerships at OroCommerce. “Pivotree’s deep, proven expertise in PIM, MDM, and data enrichment makes them an ideal partner. Together, we are building scalable, data-driven commerce engines that help B2B distributors and manufacturers simplify operations, accelerate growth, and lead their industries.”

SOURCE: ACCESS Newswire