Exhibiting at booth #6457, Pricer solutions, recognized the world over by Tier 1 retail, will showcase its latest in-store automation and communication solutions that serve the rapidly growing smart retail market. Pricer transforms the shelf edge in real-time to improve store operations—with dynamic pricing, up-to-date product availability, and streamlined in-store order fulfillment and replenishment activities. This includes the fastest, most responsive, pick-to-light solution for e-commerce orders with automated product positioning. Pricer further pushes the envelope with the unique and timely opportunity of implementing a Store-in-a-Store parallel designated picking area.
Bringing promotions to life at the shelf-edge
Developed to meet retailers’ needs for enhanced promotion and color functionality, Pricer’s latest labels, SmartTAG Color, bring promotions, enriched content, and messaging to life at the shelf edge. They also facilitate brand and value communication throughout the store, allowing retailers to leverage the shelf edge for delivering digital media and advertising campaigns sponsored by third-party brands.
Retail Media
As retail-owned digital platforms that sell ad space to marketers continue to experience tremendous growth, retailers will be looking at the next stage of development for these platforms. Pricer’s digital signage solution integrates electronic shelf labels with digital signage to improve the shopper experience and increase sales by engaging with shoppers where it matters the most, at the shelf edge.
Also Read: Retail Media Innovator Melanie Zimmermann joins Criteo to Lead its Global Retail Media Practice
Pricer Plaza – a powerful cloud-based service for retailers
Central to Pricer’s solution is Pricer Plaza, its cloud-based managed services platform comprising a suite of sophisticated management tools, analytics, and applications. Pricer Plaza serves as the key foundation for advanced store digitalization functionalities, including chain and regional management, template design and infrastructure optimization.
Miniaturization of ESLs brings merchandising flexibility
Pricer unveils a unique industry label, now designed for dense peghook environments. Pricer HangTAG delivers a miniaturized label in a slick and modern housing, designed to meet today’s retail needs.
Magnus Larsson, President and CEO at Pricer, commented: “Many leading retail brands are now integrating ESLs to transform their operations and customer experience, spanning consumer electronics, food, hardware, pharmacy, and convenience. Our customers require scalable and reliable tools to build their business for the future. Making the shelf more dynamic allows retailers to better connect their products and services with customers, whether through real-time interaction or pricing at the shelf-edge, facilitating easier in-store navigation, or addressing on-shelf availability and replenishment.
SOURCE: PRICER
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