Attentive AI is Here: Delivering Personalized Experiences for Every Customer

Attentive, the AI marketing platform for leading brands, is announcing the next generation of Attentive AI with two premium AI solutions – AI Journeys and AI Pro. Tailor-made for marketers, these solutions are reshaping the future of SMS and email with hyper-personalized interactions for the consumer, driving proven revenue lifts.

“Over the past decade, Attentive has been at the forefront of mobile marketing, collecting valuable data for the world’s leading brands,” said Amit Jhawar, CEO of Attentive. “This puts us in a unique position to identify consumers, understand their motivations and actions, and help brands provide unparalleled personalized experiences. None of our competitors can match our level of technology expertise or the results we are delivering for our customers.”

Delivering Real Business Value with AI:

With AI Journeys and AI Pro, companies can now send personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. With hundreds of brands who have tested either of the two products, the company is one of the first marketing solutions to make AI value a reality for marketers with proven revenue lifts and increased loyalty.

Also Read: GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

David Cost, VP of Digital and Ecommerce of Rainbow said, “The big differentiation that I believe Attentive’s approach has, versus anything else we’ve seen out there, is they’re the only ones trying to apply AI to literally do one on one personalized messaging. In terms of a journey, that means if we have 100,000 people come through our welcome series text, that’s 100,000 unique one to one messages you’re going to generate and send.”

Alex Sienkiewicz, CMO of SwimOutlet.com said, “It takes a level of creativity and expertise to figure out how to actually make use of AI. Attentive is leading the charge here, both for SMS and email. By making the most of our data, AI Journeys is changing the game for us — with 600% increase in total revenue.”

Hyper-personalize with AI Journeys and AI Pro:

Trained on over two trillion datapoints and 90 billion messages sent by brands in more than 70 verticals, AI Journeys and AI Pro take the heavy lifting out of personalization—from data analytics and predicting shopper behavior to audience management and copywriting. The platform empowers brands to finally deliver on personalized consumer experiences throughout their shopping journey, ensuring that each message is tailored to the individual, resulting in the highest performance.

Here is how it works:

• AI Journeys: Enables brands to maximize behavioral-based SMS and email revenue by creating individually personalized experiences for subscribers.
  • Leverages Attentive AI™ to gather signals from a subscriber’s interactions with the brand to best determine when to send a message, how many messages to send, and what the content of the messages should be (image, copy, length, brand voice, link destination, and more).
  • As each customer’s interaction is unique, every message is created in real time with proprietary models to optimize performance all in the brand’s voice. For example, if the same customer added the same item to their cart twice, they would receive two different messages, based on their evolving behavioral pattern.

SOURCE: Businesswire