Intuit Mailchimp Announces Email Content Generator, a Generative AI Tool for Email Marketing

Intuit Mailchimp, the global leader in email marketing and automation*, launched Email Content Generator (beta), which provides GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice. Email Content Generator is part of a suite of AI-powered features within Mailchimp, and this latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses.

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“We’re on a mission to make Mailchimp the only place where marketers can effortlessly create content optimized for their brand, their marketing channels, their objectives, and every member of their audience,” said Rania Succar, CEO at Mailchimp. “AI and text generation tools like ChatGPT have received a lot of attention recently, and for good reason. We see this as a supportive technology for marketers, and we want to provide them with approachable ways to use AI so that they can automate, generate, and optimize content to save time and trust that what we’re serving them is tailored to help them reach their goals.”

Also Read: Spectrum Labs Launches Content Moderation for Generative AI

Democratizing AI for Marketers

Over the last several years, Mailchimp has incorporated AI and machine learning capabilities into its platform to help marketers and small businesses market better and faster. Mailchimp made strategic acquisitions to bring AI technology into its email marketing platform, starting with Sawa in 2019 and Inspector 6 in 2020.

Mailchimp became part of Intuit’s AI-driven expert platform after the acquisition in 2021, and now has access to even more sophisticated data and tools that help the email marketing platform solve its customers’ biggest challenges with AI. Intuit has been driving AI innovation to help its customers solve their most important problems, accelerating personalized AI at scale for more than 100 million consumer and small business customers.

Mailchimp currently has 20+ AI and data science features in-app—such as Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations —designed to help marketers and small business owners save time, send more effective marketing campaigns, and get smarter with their marketing decisions. In 2022 alone, Mailchimp generated more than 8 million data-backed recommendations with our AI-powered features.**

“Marketers and small businesses are spending a lot of time thinking about how they can apply AI without adding something new to their plates or relinquishing creative control,” said Jon Fasoli, Chief Data and Product Officer at Mailchimp. “We see generative AI fundamentally changing the landscape of creative work, and we’re here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster. Email Content Generator and our AI-powered features can help them do just that.”

SOURCE: Businesswire