Litmus Enhances Email Marketing with New Authentication Monitoring, Video Features, and Personalization

On October 30, 2024, Litmus, a leader in email marketing, announced the release of new products and platform updates. These include Sender Authentication in Litmus Email Guardian, along with Animated Video and Image Carousels in Litmus Personalize. With these enhancements, marketers can effectively monitor emails for rendering issues, broken elements, and critical email infrastructure settings. Additionally, they can now incorporate engaging video previews and animated image carousels directly within emails. These powerful tools further establish Litmus as a one-stop shop for optimizing emails, providing solutions for email testing, personalization, collaboration, real-time 24/7 monitoring, and more.

Email remains central to the customer journey. However, with an average deliverability rate of just 83.1%, one in six emails never reaches the inbox. Litmus Email Guardian offers always-on email authentication monitoring, ensuring that users are alerted to deliverability issues before they escalate, thereby safeguarding emails from potential problems and ensuring compliance with Google and Yahoo sender requirements.

Video content is increasingly essential in marketing, with over 90% of recipients expressing a desire for more video marketing material and 54% of email subscribers preferring emails that include video. With Litmus, leveraging the power of video has never been easier. Marketers can captivate their audiences and encourage action by automatically playing engaging video previews directly in their emails—no extra effort required.

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Furthermore, users can enhance engagement and capture subscribers’ attention with Animated Image Carousels in Litmus Personalize. These carousels help create eye-catching inbox experiences, allowing marketers to quickly develop personalized email elements that resonate with their audience.

“In today’s complex email landscape, marketers have traditionally juggled multiple technologies to create exceptional emails that not only reach the inbox but also resonate with subscribers. At Litmus, we’ve simplified this process,” said Erik Nierenberg, CEO of Litmus. “Our email optimization platform addresses core email marketing challenges comprehensively. By providing a complete suite of solutions throughout the email workflow, we empower marketers to optimize every send, saving time and money while driving better results. Litmus enables marketers to deliver impactful customer journeys that begin in the inbox and extend throughout the entire marketing lifecycle.”

Litmus has also launched enhancements to several existing features across the platform:

Litmus Extension: Marketers can eliminate the hassle of switching between tools with the Litmus Extension for Google Chrome. This tool allows for comprehensive email testing across 100+ email clients and devices, enabling users to easily add engaging, open-time personalization elements to their emails across various ESPs, including Salesforce Marketing Cloud, Oracle Eloqua, Adobe, Mailchimp, Marketo, Klaviyo, and more.

Scratch-Offs: Updated customization options for both the scratch-off and reveal images, as well as landing pages, allow marketers to incorporate advanced branding and call-to-action optimizations on their scratch-off landing pages.

Template Organization: Users can now stay organized with folders for templates created in Litmus Personalize Pro, making it easier to locate and update or reuse templates when needed.

This announcement coincides with Litmus Live 2024, the premier annual conference for marketers, ranging from CMOs, VPs, and directors to email marketers, strategists, copywriters, designers, and developers. This year’s conference attracted over 6,000 attendees and featured more than 25 live and on-demand sessions designed for connectors, creators, and analysts.