Marigold Leverages AI to Redefine Relationship Marketing and Maximize Customer Lifetime Value

On October 22, 2024, Marigold, a leading messaging and loyalty platform, announced an expanded roadmap for its AI initiatives, emphasizing the application of machine learning (ML) and artificial intelligence (AI) technologies to deliver meaningful outcomes for marketers. Marigold AI (MAI), pronounced “May,” aims to help marketers craft human-centered experiences that build genuine connections and enhance customer loyalty.

According to a 2024 report from the Marketing AI Institute, 51% of marketers are either piloting or scaling AI, up from 42% last year. This rapid growth highlights the urgent need for AI solutions that prioritize trust, brand integrity, and authentic customer relationships.

MAI: A Human-Centered Approach to AI

Marigold has integrated AI capabilities across its product suite, including Cheetah Digital, Campaign Monitor, and Sailthru. These offerings encompass features such as content generation, product recommendations, predictive analytics, and audience discovery. Marigold is now consolidating its AI solutions under the MAI brand to maximize investments and streamline operations, drawing on insights from over 40,000 customers. The company remains committed to innovating with a focus on data integrity, compliance, consumer protection, and adapting to evolving preferences, continuing its legacy of relationship-focused AI development.

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“Our goal is to empower marketers to forge stronger, enduring relationships with their customers,” said Mike Gordon, CEO of Marigold. “We believe AI can enhance connections and engagement while ensuring marketers maintain full control over their data. This principle underpins our vision for MAI.”

Marigold AI: Four Pillars of Innovation

Marigold is expanding its AI capabilities through four key pillars:

MAI as Strategic Advisor: Utilizing data and predictive analytics, MAI assists marketers in discovering new audiences, anticipating customer needs, and making informed, data-driven decisions.

MAI as Productivity Amplifier: Automating tasks and streamlining workflows allows marketers to focus on building relationships while generating creative assets.

MAI as Engagement Accelerator: Personalizing customer experiences at scale enables brands to break down barriers to engagement, effectively capturing and retaining customer attention.

MAI as Brand Champion: Supporting innovative, authentic marketing while upholding ethical standards.

“Marketers are tasked with delivering greater value without compromising the relationships that foster brand loyalty,” said Iain Short, Chief Product Officer at Marigold for Enterprise. “With Marigold AI (MAI), we equip marketers with the tools to strategically harness data, protect their brand voice, and deepen the emotional connections essential to successful marketing.”

Marigold is also developing next-generation capabilities within MAI, including Marigold Moments, a tool for recognizing customer behavior and capturing insights beyond transactions, alongside new in-platform recommendations for campaign optimization. These innovations will ensure brands not only meet customer expectations but also maintain control over their unique branding and tone in every interaction.