Persado Wins 2024 MarTech Award For Email Marketing Innovation

Persado, the Motivation Artificial Intelligence (AI) company, has been named the winner of the 7th annual MarTech Breakthrough Awards in the Email Marketing Innovation category. Using the Persado Motivation AI platform, banks, credit card issuers, retailers, and travel brands enjoy productivity, compliance, and performance—including 40% average improvement in email engagement, stemming from AI-generated content that outperforms copy created by humans or other large language models (LLMs) 96% of the time.

The MarTech Breakthrough Awards received 4,000 nominations across 135 categories, averaging 30 nominations per category. Persado won the Email Marketing Innovation award based on judges’ assessment of the platform’s innovation, ease of use, performance, functionality, value, and impact.

“The advent of GenAI has made marketers more productive, but it’s also led to consumers receiving a daunting number of email messages from brands every day,” said Assaf Baciu, Co-Founder and President at Persado. “Persado engages 3 of 4 U.S. consumers every year across our customer base, enabling our customers to apply the platform’s insights to break through digital noise and drive better engagement and experiences throughout journeys—from customer acquisition or onboarding, to cross-sell of products and services, or even retention or payment campaigns.”

Also Read: Optimove Named Contender in Email Marketing Services

Persado is an innovative and strategic companion for Chief Digital Marketers, P&L owners, and other leaders across industries. The platform’s AI-driven content generation is grounded in a specialized knowledge base that uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand customer intent—supercharging personalized content creation and improving performance throughout the customer journey.

Motivation AI enables digital marketers to automate generation of relevant, compliant, and personalized email content proven to better drive customer action at scale. The platform continuously measures the success of each message element, including emotions (such as excitement, exclusivity, achievement, or other emotions) associated with certain words, tone, audience, and channel context, refining campaign content and speeding execution by up to 80%. Marketers simply configure a journey and receive unlimited personal experiences for a campaign, along with thousands of experiments—all seamlessly connected to your martech stack to drive 43% more conversions, on average.

SOURCE: PRNewswire