Globant’s New Adobe Studio: Integrating Marketing Technology Expertise with Adobe Experience Cloud

With a portfolio of successful Adobe implementations for some of the world’s most recognizable brands across 33 countries, the company now consolidates its ability to deliver value at scale

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Adobe Studio, which blends Globant’s extensive experience in marketing technology, top generative AI capabilities, and cross-industry business expertise, to help the world’s leading brands elevate their marketing to new heights with Adobe Experience Cloud platforms.

“We are complementing our network of marketing services with a new Studio specializing in Adobe Experience Cloud, a leading technology in its industry. The Adobe Studio will enable us to enhance the personalization, automation, and overall efficiency of marketing and advertising campaigns, strengthening our competitive position in the market,” said Diego Tartara, Chief Technology Officer at Globant. “Incorporating Adobe technology into Globant’s current value proposition in the digital marketing field is another step towards establishing comprehensive digital go-to-market processes, which encompass creativity and communication, content, and media buying, having a significant impact on the digital sales generation of our clients.”

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The solutions offered by the new Adobe Studio include:

• Data Management & Audience Insights: Through cross-channel tracking with Adobe Analytics and data activation practices employing Adobe Journey Analytics, Globant collects and unifies customer data while building a cohesive customer view with Adobe Real-Time CDP and using actionable insights to target audience segments and fuel personalized experiences.
• Personalization: With Adobe Target and Adobe Journey Optimizer, Globant leverages A/B testing and recommendation engines through targeted campaigns to constantly optimize touchpoints and curate personalized content for specific audience segments.
• Content & Assets Management: Using Adobe Experience Manager that harnesses Adobe’s Sites and Assets, Globant centralizes content creation, simplifies digital asset storage and retrieval, and streamlines management processes for seamless workflow.
• Marketing Automation: Leveraging Adobe Market Engage, Globant identifies and engages with high-potential leads through enhanced lead scoring and nurturing strategies to optimize marketing efforts.
• E-commerce: By blending Globant’s technology capabilities and commerce expertise with the power of Adobe Commerce to reduce friction in online store operations, streamline website creation and sales management, and yield critical customer insights to boost sales.

“With the integration of this new Adobe Studio, Globant’s digital marketing offering is now stronger than ever. Our advanced MarTech and AdTech solutions enable businesses to significantly enhance their P&L by driving efficiency, optimizing marketing spend, and maximizing revenue through data-driven and personalized strategies,” saidPablo Monge, VP of Growth and Strategy at Globant.

SOURCE: PRNewswire